Director Strategy, Marketing Services

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Overview:

As Director Strategy, Marketing Services for Australia, New Zealand and the Pacific Islands (AUNZPI), you will lead the strategic development of insight-led marketing solutions that help our clients solve complex business challenges and unlock measurable growth.

You will be the strategic lead on priority Marketing Services opportunities, bringing together customer, cultural, category, competitive and commercial insight to define the problem, identify the opportunity and shape compelling solutions.

Working across Marketing Services and in partnership with Sales, Visa Consulting & Analytics, Product, Data & Insights, Sponsorships and agency partners, you will help create differentiated, integrated solutions that drive customer and commercial outcomes.

This role is ideal for a commercially minded strategist who combines rigorous analysis with creative thinking, compelling storytelling and the confidence to influence senior clients and stakeholders.

What you will do:

• Lead strategic thinking across priority Marketing Services opportunities, from defining the client challenge through to insight, strategy and recommendation.
• Turn insight into opportunity by synthesising customer research, Visa and client data, cultural and category trends, competitor activity and macro context into clear strategic direction that demonstrates how partnering with Visa can help clients accelerate business growth.
• Develop integrated client propositions that connect business objectives with brand, customer, lifecycle, communications, experience, sponsorship, media and activation opportunities.
• Create compelling strategic narratives, presentations and proposals that clearly articulate the problem, opportunity, solution and expected business outcome.
• Advise and influence senior clients, confidently presenting recommendations, facilitating workshops and constructively challenging conventional thinking.
• Connect strategy to execution and measurement, ensuring recommendations are actionable and linked to meaningful customer and commercial outcomes.
• Bring an informed external perspective, identifying emerging shifts in consumer behaviour, culture, technology, AI, media and commerce and translating them into opportunities for clients.
• Raise the strategic standard across Marketing Services by developing frameworks, thought leadership, case studies and best practices that can be scaled across clients and markets.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.


Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

What you will bring:

• 10+ years’ experience in marketing strategy, consulting, integrated marketing or a related discipline, gained within an agency, consultancy and/or client-side environment.
• A relevant degree or qualification in marketing, business, communications or a related discipline.
• Demonstrated ability to turn complex business and customer challenges into clear, differentiated and commercially relevant strategies.
• Strong knowledge of marketing strategy, including customer segmentation and insight, value propositions, positioning, customer journeys, messaging and go-to-market strategy.
• Strong commercial acumen, with an understanding of how marketing influences acquisition, activation, engagement, retention, revenue and customer lifetime value.
• Excellent research and analytical skills, with the ability to synthesise multiple sources of information and identify the insights that matter.
• Exceptional storytelling, communication and presentation skills, including advanced Microsoft PowerPoint capability and the ability to build compelling executive-level narratives.
• Confidence presenting to senior stakeholders, facilitating client workshops and working effectively across multidisciplinary and matrixed teams.
• Intellectual curiosity, creative ambition and a willingness to challenge established thinking.
• Confidence using AI-enabled tools such as Microsoft Copilot to accelerate research, synthesis and strategic exploration, while applying strong judgement to interrogate outputs and develop original insight.

What will also help:

• Experience in financial services, payments, fintech, technology or another complex, data-rich industry.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.