Marketing Manager
At a glance
Manager-level General Marketing role at Cw. Sydney · full-time · no salary stated · we estimate A$83,000–A$115,864 across Australia.
Cw has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Run the VPA platform and agency partnership, checking results against service standards and KPIs
- Help brokers and coordinators use self-service tools for property marketing
- Take campaigns and events from initial brief and planning through delivery and reporting
- Adapt global campaigns and brand work for local markets, then assess ROI and improve lead generation
- Shape design-ready creative briefs and improve workflows with templates, AI and automation
What you bring
- A degree in marketing, communications, business or a related discipline
- At least five years of marketing experience in a complex organisation
- Experience holding agencies, vendors or platforms to agreed KPIs
- Practical digital marketing experience across paid media, email and lead generation
Who this fits
This role suits a commercially minded marketer who can take ownership and work with brokers, senior leaders and marketing colleagues. It is based in Sydney on a hybrid basis and provides parental leave cover, starting in December 2026 for handover and expected to run until February 2028, subject to the incumbent’s return.
From the employer
Job Title
Marketing Manager
Job Description Summary
Cushman & Wakefield is looking for an experienced Marketing Manager to deliver national marketing support for our Commercial Real Estate business.Based in Sydney and reporting to the Director Marketing (CRE), you’ll partner with brokers, senior leaders and marketing colleagues to provide strategic marketing guidance across property campaigns, BU-specific campaigns, events and initiatives. You’ll also manage our Vendor Paid Advertising (VPA) platform and advertising agency partnership, helping our sales and leasing teams deliver effective, consistent property marketing.
This parental leave cover role is expected to commence in December 2026 for handover and continue until February 2028, subject to the incumbent’s return.
Job Description
What you’ll be doing
- Manage the VPA platform and agency relationship, monitoring performance against agreed service standards and KPIs.
- Support brokers and coordinators to adopt and use self-service property marketing tools.
- Deliver marketing campaigns and events, from briefing and planning through to reporting.
- Localise global campaigns and brand initiatives for local markets.
- Manage campaign ROI with a focus on lead generation activity and guide improvements.
- Oversee creative briefs to ensure they are clear, well scoped and ready for the design team.
- Support internal communications, onboarding and training.
- Improve marketing workflows through practical use of templates, AI and automation.
About you
You’re a commercially minded marketer who enjoys taking ownership and working with a broad range of stakeholders. You’ll bring:
- A degree in marketing, communications, business or related discipline.
- At least five years’ marketing experience in a complex organisation.
- Experience managing agencies, vendors or platforms against agreed KPIs.
- Hands-on digital marketing skills across paid media, email and lead generation.
- Strong project management, presentation skills, analytical and communication skills.
Experience in property, commercial real estate, professional services or an advertising agency would be advantageous, as would familiarity with analytics tools, campaign localisation and process improvement.
Why join us?
- Take ownership of a broad marketing role with national reach.
- Work across properly advertising, digital campaigns, brand initiatives and events.
- Collaborate with experienced property and marketing professionals within a global business.
- Bring fresh ideas to established programs and make measurable improvements.
Apply now to join Cushman & Wakefield.
As an equal opportunity employer, Cushman & Wakefield encourages Aboriginal and Torres Strait Islander and female candidates to apply. Cushman & Wakefield promotes safety at all times.INCO: “Cushman & Wakefield”