Sales Development Representative (SDR)
VirtuHire Open · verified Sep 22, 2026 At a glance
Entry-level Sales Development role at VirtuHire. Remote, South Africa · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Reach hotel groups, restaurant groups, and franchise operators through frequent calls, emails, and LinkedIn outreach
- Find hospitality decision-makers and turn relevant conversations into qualified meetings for senior sellers
- Keep CRM activity current while managing follow-ups, pipeline health, and conversion opportunities
- Hit monthly meeting and activity goals, then coordinate clean handoffs with the wider sales team
- Track developments affecting South African hospitality prospects and adjust outreach accordingly
What you bring
- Three to six years in outbound B2B selling or sales development, including software or technology appointment setting
- A track record of prospecting, booking qualified sales meetings, and handling substantial outbound call volume
- Confident communication with senior decision-makers, including strong objection handling in spoken and written English
- Experience working against KPIs and sales targets, with organised pipeline management
Who this fits
This role suits a self-directed, resilient SDR who enjoys phone-led prospecting and speaking with hospitality decision-makers. You should be able to work independently from a professional home office with reliable internet. The role is remote from South Africa and follows UK-aligned business hours.
From the employer
About the Role
We are looking for an experienced and driven Sales Development Representative (SDR) to help introduce an innovative SaaS solution to the South African hospitality market.
This is a high-impact outbound sales role where you'll be responsible for identifying and engaging hotel groups, restaurant groups, and franchise operators, generating qualified sales opportunities for the senior sales team.
If you thrive in a target-driven environment, enjoy speaking with decision-makers, and have a passion for outbound sales, we'd love to hear from you.
Requirements
Key Responsibilities
- Conduct high-volume outbound prospecting via phone, email, and LinkedIn.
- Identify and engage decision-makers within the hospitality industry.
- Generate qualified appointments for the senior sales team.
- Maintain accurate CRM records and update prospect activity.
- Manage follow-up communications to maximise conversion opportunities.
- Build and maintain a healthy sales pipeline.
- Work towards monthly appointment and activity targets.
- Collaborate closely with the sales team to ensure smooth handovers of qualified opportunities.
- Stay informed about market trends and developments within the hospitality sector.
Ideal Candidate
We're looking for someone who has:
- 3–6 years of outbound B2B sales or SDR experience.
- Previous experience booking appointments for software or technology solutions.
- Strong cold-calling experience and confidence speaking with senior decision-makers.
- Excellent verbal and written English communication skills.
- Experience using CRM systems such as HubSpot (preferred).
- A resilient, self-motivated, and target-driven mindset.
- Strong organisational skills and excellent pipeline management.
- The ability to work independently in a remote environment.
- An understanding of the South African hospitality industry would be highly advantageous.
Essential Requirements
- Proven experience in outbound prospecting.
- Experience generating qualified sales appointments.
- Comfortable making a high volume of outbound calls.
- Strong objection-handling and relationship-building skills.
- Experience working towards KPIs and sales targets.
- Reliable internet connection and a professional home office setup.
- Ability to work UK-aligned business hours.
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