Social Media Ad Designer
At a glance
Mid-level Social Media role at VirtueStaff. Remote, Philippines · contract.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll create static paid-social ads for Meta and other channels with conversion as the goal
- You'll own static production so creative leads can focus on direction and strategy
- You'll research audiences, competitors, and social conversations to find trends and visual angles
- You'll use Meta Ads Manager and Motion data to assess tests and refine creative
- You'll build ad variations, A/B concepts, and organic graphics as campaign needs change
What you bring
- Your portfolio centers on conversion-led static ads rather than broad branding or general design
- You understand direct-response fundamentals, hooks, visual hierarchy, and calls to action
- You can research competitors and trends and interpret creative results in Meta Ads Manager or similar platforms
- You have hands-on experience creating A/B variants from performance data
- E-commerce or local-service experience is preferred, as is familiarity with Motion or comparable tools
Who this fits
This role suits a designer who can take direction, adapt to strategy feedback, and maintain efficient output while working with creative strategists. The position is a remote contractor role based in the Philippines and includes work-from-home and performance bonus benefits.
From the employer
VirtueStaff is seeking a strategically minded Static Social Media Ad Designer on behalf of our client. In this performance-driven creative role, you will take full ownership of static ad production for paid social campaigns, allowing internal leadership to focus on high-level creative strategy. You will conduct audience and competitor research, execute visual ad concepts designed for high conversion, and analyze performance data inside Meta Ads Manager and Motion to iterate on winning creatives. This position requires a proven portfolio of direct-response social ads, a data-informed design approach, and preferred experience in e-commerce or local service sectors such as med spas, beauty, and dermatology.
Responsibilities
- Design high-converting static advertisements for paid social media campaigns across Meta and other ad channels.
- Assume full responsibility for static creative production to free team leadership for creative direction and strategy.
- Conduct social listening and competitor research to identify audience trends, visual hooks, and winning creative angles.
- Review creative performance metrics in Meta Ads Manager and Motion to analyze test results and identify top-performing themes.
- Develop visual iterations, variations, and A/B test concepts based on data insights to continuously improve campaign ROAS.
- Design clear, attention-grabbing visuals featuring strong calls to action optimized for target audience engagement.
- Produce organic social media graphics and promotional visual assets when needed to support overall brand strategy.
- Collaborate closely with creative strategists and team members while balancing high visual quality with efficient output speed.
Requirements
- Proven portfolio showcasing conversion-focused static advertisements rather than general branding or generic graphic design.
- Solid understanding of direct-response design principles, ad hooks, visual hierarchy, and call-to-action optimization.
- Experience conducting social listening, trend analysis, and competitor ad research.
- Demonstrated ability to read and interpret creative performance data within Meta Ads Manager or similar ad platforms.
- Hands-on experience developing A/B test variations and producing iterative ad creative based on performance metrics.
- Preferred experience designing ads for e-commerce brands or local service businesses such as med spas, dermatology, beauty, or fashion.
- Familiarity with creative analytics platforms like Motion (motionapp.com) or comparable ad intelligence tools is preferred.
- Ability to accept creative direction, adapt quickly to strategy feedback, and scale production volume efficiently.
Benefits
- Work From Home
- Performance Bonus
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