Business Development Representative
Hybrid Cardiff Full-time Junior Sales Development
At a glance
Junior Sales Development role at Veriforce. Cardiff · full-time · no salary stated · we estimate £41,313–£58,938 across the United Kingdom.
Estimated pay
Veriforce has not published a salary for this role. The figure below is our estimate, not theirs.
£41,313 – £58,938
What the middle half of entry-level sales development roles in the United Kingdom paid, among postings that did state a salary.
Worked out from 42 postings that stated pay, median £49,750. Last updated Oct 27, 2026.
RoleSales Development
SeniorityJunior
LocationCardiff
WorkplaceHybrid
EmploymentFull-time
PostedOct 27, 2026 · 1d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Find and qualify prospective customers using calls, LinkedIn, campaign leads and other outreach
- Arrange prospect meetings to uncover business needs and match them with relevant solutions
- Keep leads moving through the pipeline with timely follow-up and clear opportunity records
- Coordinate with field-based business development colleagues on new sales and cross-sell opportunities
- Update Salesforce with customer and pipeline details to support forecasts and reporting
What you bring
- You have worked in B2B outbound sales, business development or lead generation
- You can cold call new prospects, research potential accounts and assess which opportunities are worth pursuing
- You communicate confidently, ask discovery questions and build professional relationships with prospects
- You have experience working toward activity, pipeline and sales goals
Who this fits
This junior sales development role suits someone who enjoys prospecting, relationship-building and working toward targets. It is based in Cardiff on a hybrid basis, with close collaboration with field-based business development colleagues.
From the employer
With over 30 years’ experience, CHAS is the trusted health and safety certification specialist for construction and the public sector. Founded by Merton Council, we help contractors pre-qualify for projects and give clients easy access to over 30,000 compliant contractors.
We set the standard for excellence. Our audits align with major legislation and recognised standards, making compliance simple.
We're looking for a motivated and commercially minded Business Development Representative to join our growing CHAS team in Cardiff. This is a fantastic opportunity for a driven sales professional who enjoys building relationships, uncovering opportunities, and helping organisations find solutions that support their business goals.
As a BDR, you'll play a key role in generating new business opportunities, qualifying leads, and building a strong pipeline for our BDM team. You'll be at the forefront of customer engagement, introducing prospective clients to CHAS solutions and helping to drive business growth. 📞 Proactively identify, engage, and qualify prospective customers through outbound calls, LinkedIn, marketing campaigns, and other lead generation activities.
🤝 Schedule meetings with potential clients to understand their business needs and identify suitable CHAS solutions.
📈 Build and maintain a robust sales pipeline through effective lead follow-up and opportunity management.
🌟 Work closely with field-based Business Development colleagues to maximise new business, cross-sell opportunities, and overall commercial success.
📊 Maintain accurate customer and pipeline information within Salesforce CRM, ensuring reliable forecasting and reporting. We're looking for someone who is confident communicating with decision-makers, enjoys developing new business opportunities, and can build strong professional relationships. You'll be organised, commercially aware, and motivated by achieving and exceeding targets.
You'll also bring:
💼 Experience in B2B outbound sales, business development or lead generation
📞 Confident with cold calling and engaging new prospects
🔍 Ability to research, identify and qualify new business opportunities
💬 Strong communication, questioning and discovery skills to understand prospect needs
🤝 Ability to build relationships and nurture prospects through the sales pipeline
🎯 Experience working towards activity, pipeline and sales targets/KPIs
⏰ Strong organisation, time management and prioritisation skills
Desirable
🔗 Experience using LinkedIn for business development and prospect research
💻 Experience working with Salesforce or a similar CRM system
🚀 Experience identifying larger commercial opportunities through a consultative sales approach
🏢 Experience engaging with enterprise-level customers or prospects
🛡️ Experience within Health & Safety, Risk Management, Supply Chain or related sectors
We set the standard for excellence. Our audits align with major legislation and recognised standards, making compliance simple.
We're looking for a motivated and commercially minded Business Development Representative to join our growing CHAS team in Cardiff. This is a fantastic opportunity for a driven sales professional who enjoys building relationships, uncovering opportunities, and helping organisations find solutions that support their business goals.
As a BDR, you'll play a key role in generating new business opportunities, qualifying leads, and building a strong pipeline for our BDM team. You'll be at the forefront of customer engagement, introducing prospective clients to CHAS solutions and helping to drive business growth. 📞 Proactively identify, engage, and qualify prospective customers through outbound calls, LinkedIn, marketing campaigns, and other lead generation activities.
🤝 Schedule meetings with potential clients to understand their business needs and identify suitable CHAS solutions.
📈 Build and maintain a robust sales pipeline through effective lead follow-up and opportunity management.
🌟 Work closely with field-based Business Development colleagues to maximise new business, cross-sell opportunities, and overall commercial success.
📊 Maintain accurate customer and pipeline information within Salesforce CRM, ensuring reliable forecasting and reporting. We're looking for someone who is confident communicating with decision-makers, enjoys developing new business opportunities, and can build strong professional relationships. You'll be organised, commercially aware, and motivated by achieving and exceeding targets.
You'll also bring:
💼 Experience in B2B outbound sales, business development or lead generation
📞 Confident with cold calling and engaging new prospects
🔍 Ability to research, identify and qualify new business opportunities
💬 Strong communication, questioning and discovery skills to understand prospect needs
🤝 Ability to build relationships and nurture prospects through the sales pipeline
🎯 Experience working towards activity, pipeline and sales targets/KPIs
⏰ Strong organisation, time management and prioritisation skills
Desirable
🔗 Experience using LinkedIn for business development and prospect research
💻 Experience working with Salesforce or a similar CRM system
🚀 Experience identifying larger commercial opportunities through a consultative sales approach
🏢 Experience engaging with enterprise-level customers or prospects
🛡️ Experience within Health & Safety, Risk Management, Supply Chain or related sectors
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