Sales Executive - France & Spain
At a glance
Mid-level Account Executive role at Valsoft Corporation. Madrid · full-time.
In listing
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the French market through targeted prospecting, pipeline creation, and new-account sales
- Win media, publishing, and editorial customers through discovery, proposals, negotiation, and closing
- Expand selected customer relationships across Spain and France through upselling and cross-selling
- Shape tailored value cases with pre-sales, product, customer success, and delivery colleagues
- Keep CRM activity current and share competitor, trend, and opportunity insight across both markets
What you bring
- Bilingual French capability is required for this territory
- You have sold software, SaaS, or technology solutions in B2B settings
- Your background includes international business development or consultative selling
- You can prospect directly, build relationships, negotiate, and work through complex sales cycles
Who this fits
This role suits an autonomous, resilient hunter who can combine new-business development with account growth. You will cover France as the priority market while managing customers in France and Spain, with travel especially to France. The position is based onsite in Madrid.
From the employer
Protecmedia develops and provides cloud-based software and services for news and media companies, helping them manage newsroom operations, advertising, subscriptions, and audience analytics to support their digital transformation and profitability. Their solutions include digital asset management, multi-channel content creation, audience segmentation, and tools to boost revenue from both digital and traditional sources.
We are looking for a hunter sales profile, with a strong new business mindset, capable of developing the French market as the main priority, while also managing and growing part of the existing client base in Spain and France.
This person will play a key role in opening new doors, building a high-quality pipeline, identifying upselling and cross-selling opportunities, and closing new accounts within media groups and publishing companies.
Fantastic opportunity for a sales professional with energy, autonomy, and ambition, who combines active prospecting with strong consultative selling skills and a results-driven approach.
Responsibilities
- Develop and execute the sales strategy to drive growth in France, the priority market for this role.
- Identify, prospect, and close new clients within the media, publishing, and editorial sectors.
- Manage and grow part of the existing customer base in Spain and France, identifying expansion opportunities.
- Own the full sales cycle: prospecting, qualification, discovery, solution presentation, proposal, negotiation, and closing.
- Build trusted relationships with business and technology decision-makers, including general management, digital leadership, editorial leadership, operations, audience, and advertising teams.
- Understand client needs and translate them into tailored value propositions based on Protecmedia’s solutions.
- Work closely with internal pre-sales, product, customer success, and delivery teams to ensure strong proposals and smooth commercial handovers.
- Maintain disciplined pipeline management and sales activity tracking in CRM.
- Represent the company at meetings, trade shows, industry events, and networking opportunities when needed.
- Provide market intelligence on competitors, trends, and business opportunities in France and Spain.
Knowledge, skills and abilities:
- B2B sales professional with a strong hunter mindset, highly focused on market development and results.
- Proven experience in selling software, SaaS, or technology solutions.
- Experience selling into media, publishing, adtech, martech, CMS, digital transformation, or complex enterprise software environments is highly valued.
- Ability to generate business through direct prospecting, networking, referrals, and long-term relationship development.
- Consultative sales profile, with the ability to understand client processes and sell value rather than just product features.
- Autonomous, organized, resilient, and accountable. - Excellent communication, influencing, and negotiation skills.
- Comfortable working with ambitious sales targets and consultative sales cycles.
Must-have:
- Bilingual French.
- Previous experience in international business development or consultative sales.
- Availability to travel, especially to France.
Nice to have:
- German language skills.
- Network within the media, publishing, or technology ecosystem.
- Experience combining account management with hunting/new business development. Knowledge of CRM tools and consultative sales methodologies.
- Degree in Business Administration, Marketing, Commerce, Communications, or related fields.
Salary range - base up to 35,000 EUR + 25,000 EUR commission per annum
We use AI-powered tools (including transcription and automated note-taking) during portions of our interview process to support a consistent and thorough candidate experience. Candidates who require alternative accommodation may request it at any stage of the recruitment process.
Fluent Software Group is committed to building diverse, equitable, and inclusive teams. We welcome applications from candidates of all backgrounds, identities, and experiences, and all qualified applicants will be considered without regard to race, gender, age, disability, religion, sexual orientation, or any other protected characteristic.
#Protecmedia
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