Sr. Brand Manager Drinks & Brunch
At a glance
Senior Brand Marketing role at US Kraft Heinz. Amsterdam · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set priorities for Karvan Cévitam, De Ruijter, Venz and Brinta, then turn them into multi-year and annual brand plans
- Use consumer insights to shape creative briefs and identify opportunities to grow the brands
- Guide creative and media agencies as they build campaigns, content and activation
- Move product changes from concept through launch, coordinating with R&D, Supply and the factory on readiness
- Bring brand plans into online and in-store shopping, while managing investment and reviewing business results
What you bring
- At least six years in FMCG brand marketing, including campaigns and innovation that grew brands
- A relevant master’s degree and business-fluent Dutch and English
- Experience directing creative and media agencies, with sound creative judgement
- You can combine consumer insight with data, align teams around commercial outcomes and influence senior stakeholders
Who this fits
This senior role suits a hands-on brand marketer who can lead strategy and execution while coaching a Junior Brand Manager. It is based in Amsterdam and includes developing another person; prior people-management experience is a plus.
From the employer
Job Description
About the position
Help shape the next chapter of some of the Netherlands’ most iconic brands.
As Senior Brand Manager Drinks & Brunch, you will lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta. These brands have a strong place in Dutch households. Your opportunity is to build on that heritage and give consumers more reasons to choose them today and tomorrow.
Based in Amsterdam and reporting to the Business Leader Drinks & Brunch, you will be part of the Brand Category team.
The role combines strategic judgement with hands-on delivery. You will develop campaigns, launch innovation and lead execution with the marketing team and agencies. Working closely with Category, Sales, Finance, RGM, R&D and Supply, including our factory, you will turn ideas into commercially viable plans and deliver them in-market.
You will also coach a Junior Brand Manager, developing their skills, confidence and ownership.
Your responsibilities
- Set brand strategies and priorities, translating them into focused three-year and annual plans to build brand equity and drive commercial growth.
Turn consumer insights into strong creative briefs and opportunities for growth.
- Lead creative and media agencies to develop and deliver effective campaigns, content and activation.
- Drive innovation and renovation from concept to launch, working with R&D, Supply and our factory to ensure feasibility and readiness.
- Partner with Category and Sales to bring brand plans to life through compelling shopper activation in-store and online.
- Manage the marketing budget, working with Finance and RGM to prioritize investment and evaluate brand and business results.
What you bring
- 6+ years of experience in FMCG brand marketing, with a track record of delivering campaigns and innovation that build brands and drive growth.
Proven experience leading creative and media agencies, with strong creative judgement.
- The ability to combine consumer understanding and data to make clear marketing decisions.
- Commercial understanding and experience bringing cross-functional teams together to deliver business results.
- Clear communication and the confidence to influence senior stakeholders.
A hands-on approach: you take initiative, make decisions and keep projects moving.
- The ability and motivation to develop others. Previous people management experience is a plus.
- A relevant master’s degree and business-fluent Dutch and English.
What We Offer You
· An ambitious employer; we only want the best for you;
· A fast career track like only few other companies can match;
· A competitive salary and excellent bonus structure (above market);
· Always room for new insights; if you have an idea- please let us know- and we can set it in action!
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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