Senior New Business Manager

Shape Partnerships with Some of the World's Leading Brands

At Westfield Rise, we help brands connect with millions of visitors through innovative media, experiential activations, brand partnerships and data-led marketing solutions across Europe's leading retail destinations. As the retail media division of Unibail-Rodamco-Westfield, we work with many of the world's most recognised brands to create campaigns that drive engagement, deliver measurable results and bring experiences to life within our iconic destinations.

We're looking for a Senior New Business Manager to help grow our commercial partnerships across the Dutch portfolio, including Westfield Mall of the Netherlands and Stadshart Amstelveen. This role is focused on building new relationships, identifying opportunities and developing strategic partnerships that unlock value for both our clients and our business.

Based in our Head office in Amstelveen, you'll work closely with our Northern European Westfield Rise team and collaborate across markets including Sweden and Denmark. Reporting to the Head of Westfield Rise (NL, SE & DK), you'll play a key role in driving the next phase of growth for one of the most innovative players in the retail media landscape.

About Westfield Rise

Westfield Rise is URW's in-house retail media agency and a leading partner for brands looking to engage consumers through premium retail environments. Combining media, brand experience, partnerships, digital channels and data solutions, we deliver integrated campaigns that connect brands with highly engaged audiences. Our success is built on creativity, entrepreneurial thinking and collaboration. We challenge convention, embrace new ideas and create an environment where talented people can grow, develop and make a real impact.

Key objectives

• As part of the high-performance Westfield Rise team you are challenged to sell and deliver physical, digital and/or online consumer engaging brand activations and media that drive high levels of brand exposure for the client brand, whilst generating revenues for the business.

• Day-to-Day strategically support Head of Westfield Rise (NL, SE & DK) in the growth of Westfield Rise in the Dutch Market.

What you will be doing…

• Drive performance of the WR business to achieve WR NL budget

• Hold, develop and maintain a strong client and media/agency network, identify emerging and current global trends and target relevant brand led engaging consumer experiences

• Seek new and profitable opportunities - lever existing assets and client base to develop a stable and long-term income platforms

• Lead by example and support Head of Westfield Rise (NL, SE & DK) in developing the skills of the team to meet the current and future needs of the business, and take us to the next level

• Liaise with relevant departments (e.g. Marketing, Centre Management, PMPS) to lever assets, maximize income opportunities and enhance the consumer experience

• Collaborate with the regional Heads and Director of Brand Experience and Partnerships - Europe and Director of Media - Europe to onboard new opportunities and share best practices

Account Management & Reporting

• Ensure all sales collateral, specific information and presentations are updated in line with guidelines and industry requirements.

• Ensure all income and pipeline are correctly reported through our internal report systems

• Support with forecasting, reporting and annual 5YBP

• Understand the approval/sign off process, including technical compliance, fire safety and health and safety requirements. According to the compliance book

What skills, experience, and knowledge will you need to be successful?

• Excellent sales skills within experiential and media; dealing at a national or Director level with major brands and agencies. Candidates should be able to support and challenge the current status quo and provide compelling and innovative opportunities for brand activations and partnerships.

• Bachelor’s degree or equivalent work experience in a senior role at an agency, for a brand direct, or as a media owner with; relevant sales experience and a proven track record of selling Partnerships, Media, Experiential and/or Events

• Ability to build on their existing network and able to open doors at the appropriate level.

• Inspirational and creative leadership and strong people management

• Demonstrate strong organisational skills with an excellent attention to detail

• Driven and self-motivated to deliver results

• Commercially minded with a strong financial acumen.

• Experience working in a busy, demanding and pressurised environment.

• Flexibility and willingness to embrace change and new opportunities

• Fluent in Dutch and English

Who are we?

At Unibail-Rodamco-Westfield (URW), we develop and operate a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States. Driven by our purpose to Reinvent Being Together, we are committed to accelerating urban regeneration and rethinking how we live together in cities. Today, 2,000 dedicated individuals are working together to reshape the future of real estate and shopping centres by creating innovative, engaging spaces that truly redefine community connections.

Our flagship destinations are more than just places; they're the heartbeat of the community. We empower our employees to make a real impact through volunteering, DE&I programs, and leading ESG efforts. URW is at the forefront of experiential entertainment, constantly pushing boundaries to craft unforgettable in-person and digital experiences. By surprising and delighting our customers, we create magical moments and reinvent togetherness in every interaction.

Within our Northern Europe Region - spanning the Netherlands, Denmark, Sweden, and the UK - we own and manage eight exceptional assets. These include Westfield Mall of the Netherlands, Stadshart Amstelveen, Westfield London, and Westfield Stratford City.

As an international company, our primary internal language is English. Therefore, we kindly ask that you submit your application and resume in English.

Why work for us:

We put people's development and learning at the heart of what we do. We'll help you master your role, build your technical skills, and take advantage of top-notch management and leadership programs. From face-to-face workshops to our global online learning resources, we encourage you to make learning a part of your daily routine.

We offer a fantastic bonus scheme, and many other incentives, including company health insurance is available at a reduced tariff. We offer a one-year contract with an option to extend to permanent; You will get a meal allowance of € 2,- per day and a commuting allowance of € 0,32 cts per km, or an NS business card. Our company culture centres on caring for our employees and supporting their success. With diverse roles, you won't be limited to one area but have the chance to grow a broad range of skills and experiences. 

Want to know more about what it's like working at URW? Visit our site https://www.urw.com/join-us/life-at-urw

What Matters to Us:

At URW, our purpose is to Reinvent Being Together, reimagining how people and communities connect, socialise, and experience dynamic moments in unique and meaningful ways.

We are proud to promote equal opportunities and embrace diversity in profiles, experiences, and skills. At URW, we believe that diversity is the cornerstone of our success, and we are dedicated to fostering an environment that respects, values, celebrates, and leverages individual differences to their fullest potential.

We evaluate each application with fairness and without discrimination based on disability, age, gender, origin, religion, sexual orientation, or any other legally protected characteristics. Our commitment is to provide equal access to our services for everyone. If you require any adjustments for your interview, please let us know in advance, so we can support you accordingly.

As part of our commitment to maintaining a safe and trustworthy working environment, we conduct comprehensive security checks on all employees prior to their start date. These checks may include identity verification, employment history, and criminal record screening, in accordance with applicable laws and regulations.

Join us and be part of a team that's making a real difference in your local communities!