Marketing Intern
At a glance
Junior General Marketing role at UPL. Cary.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Research customer needs, market trends and competitors to inform plans for UPL’s Crop Protection unit
- Help shape brand plans for specific audiences, including product choices, communications and activation tactics
- Support customer meetings, social media updates and tradeshow activities
- Work with the Marketing Manager on strategic and tactical go-to-market planning
What you bring
- You’re pursuing a bachelor’s degree in agricultural business, marketing or a similar field
- You understand product and brand marketing, including positioning, pricing, placement, promotion and activation
- You communicate well in writing and conversation, and can build relationships across teams
- You’re proficient with Word, Excel, PowerPoint and Outlook
Who this fits
This internship suits someone still completing a relevant bachelor’s degree who wants hands-on experience with customer research, brand planning and marketing activities. The role is based in Cary, United States.
From the employer
Job Summary:
The Marketing Intern will support the development of the Strategic and Tactical go-to-market business plans supporting the Crop Protection unit of UPL.
JOb Responsibilities:
- Participate in activities including research and development of customer driven needs – (met/unmet - current/ future), Micro and Macro environmental influences/trends implications
- Competitive Landscape – Marketing brand and product plans, customer meetings
- Participating in marketing activities such as maintaining social media and tradeshows
- Assist Marketing Manager in development of target specific go to market brand plans inclusive of product/communication strategy/action and tactics
- Assist with any other functions as deemed necessary
REQUIRED EDUCATION AND EXPERIENCE:
- Currently pursuing a bachelor’s Agricultural Business, Marketing or similar
- Interpersonal skills required to work with a wide variety of people/functions each day, build relationships and network.
- Product and Brand Marketing knowledge—Vision/Strategy/Tactics and Actions; Positioning, Price, Placement & Promotion and Activation/Advocacy
- Strong written and verbal communication skills required.
- Proficient Microsoft Office skills required including Word, Excel, PowerPoint, and Outlook.
UPL COMPETENCIES:
Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace
Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities
Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition
Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation
Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking
Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments
Customer Centricity: Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers
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