growthroles

VP Sales, Enterprise API Sales

uphold Open · verified Sep 29, 2026
New York Full-time VP Sales Leadership

At a glance

Leadership Sales Leadership role at uphold. New York · full-time.

Pay not stated

RoleSales Leadership
SeniorityVP
LocationNew York
EmploymentFull-time
PostedSep 29, 2026 · 0d ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set enterprise API sales plans with the SVP, including go-to-market approaches for priority customer groups
  • Find and rank enterprise API prospects using customer needs, market signals and competitor information, then revisit target priorities quarterly
  • Build senior-level relationships and close major API deals, while helping Sales Directors develop and meet sales goals
  • Work with Product and Engineering to shape API priorities around client feedback, and keep your pipeline ready for forecasting
  • Represent the API platform at industry events and client meetings to build relationships and uncover sales opportunities

What you bring

  • At least eight years in enterprise B2B sales across fintech, payments or digital assets, including experience growing and leading a sales team
  • A business or finance degree, a related qualification, or equivalent experience; an MBA is preferred
  • Experience selling API-based solutions and using CRM and sales performance platforms

Who this fits

This VP role suits a senior enterprise seller who can lead a sales team while personally qualifying, proposing and closing large deals. The role is based in New York and requires occasional business travel, up to thirty percent of your time.

From the employer

About Uphold

Uphold is a financial technology company that believes on-chain services are the future of finance. We provide modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold integrates with over 30 trading venues, including centralized and decentralized exchanges, to deliver superior liquidity and optimal execution. Uphold never loans out customer assets and is always 100% reserved. The company pioneered radical transparency and uniquely publishes its assets and liabilities every 30 seconds on a public website (Transparency Page).


Uphold strips away the complexity to open up Web3 finance for everyone.


To learn more about Uphold, please visit https://uphold.com.





Job Summary

This role requires an understanding of digital assets and blockchain technology with a proven track record of building and leading high-performing B2B enterprise sales teams selling into banks, brokerages, large fintech platforms, payments technology companies and crypto native businesses.

This role will support in setting the strategic and commercial direction for the Enterprise API Sales vertical, working with the wider team of Sales Directors. The VP Sales, Enterprise API Sales is personally accountable for qualifying opportunities, developing tailored proposals, closing high-value enterprise deals and working cross functionally with the wider enterprise organisation to deliver meaningful value.



Essential Duties and Responsibilities

  • Work directly with SVP, Platform & Enterprise Partnerships to execute the enterprise sales strategy for Uphold’s API platform including go-to-market plans across strategic customer segments.
  • Support in active development of Sales Directors, and fostering a culture of focus, transparency, accountability and enterprise sales excellence.
  • Identify and prioritize high-impact enterprise opportunities for API adoption based on market trends, competitive intelligence, and client needs with quarterly review of priority targets.
  • Build and nurture long-term relationships with VP/C-level decision-makers at target enterprise accounts, positioning Uphold’s API platform as the solution to their digital asset, stablecoin and payment infrastructure needs.
  • Work cross functionally with Product and Engineering to ensure the Enterprise API roadmap meets clients needs based on feedback and clear prioritisation.
  • Drive revenue growth by closing enterprise-level deals directly and supporting the team where required, achieving or exceeding company-wide sales quotas.
  • Take ownership of individual pipeline management and ensure this is kept updated allowing for clear reporting, forecasting, and to provide insights and recommendations to SVP, Platform & Enterprise Partnerships on future strategy and growth.
  • Represent Uphold’s API platform as a thought leader,speaker and advocate at industry events, conferences, and client engagements, driving collaboration between our customers, partners and vendors to foster new sales and marketing opportunities.
  • Other duties and responsibilities as reasonably required or assigned by the line manager.
  • Occasional (up to 30% of the time) travel to business meetings required.


Required Qualifications and Skills

  • Bachelor’s degree in Business, Finance, or a related field, or equivalent experience (MBA preferred).
  • 8+ years of enterprise B2B sales experience within fintech, payments, digital assets, including experience leading and scaling a sales team.
  • Proficient in CRM and sales performance platform use (e.g., Pipedrive/Salesforce/ LinkedIn Sales Navigator) and API-based solution selling.
  • Strong communication and organizational skills.
  • Strong problem-solving skills.
  • Ability to work under pressure and to tight deadlines where required.
  • Team-oriented, collaborative and

What We Offer

  • Innovation and Impact: Contribute to pioneering projects in a dynamic and challenging environment.
  • Competitive Compensation: Performance bonuses, and comprehensive benefits on top of a competitive salary.
  • Strong Company Culture: Thrive in a supportive, collegiate environment with values of integrity, teamwork, accountability, and excellence.
  • Global Collaboration: Participate in regular updates, strategy sessions, and networking opportunities across the group.
  • Development Opportunities: Access training and mentorship programs.
  • Flexibility: Enjoy options to work from home, other locations, or adjust your hours.
  • Inclusive Environment: Value and respect diverse perspectives.


Salary of $$180,000+ Bonus+Commission


Our Benefits

  • Annual bonus program based on individual, team and company performance.
  • Generous PTO, healthcare, and employee assistance programs.
  • Engaging events and celebrations.
  • Well-stocked office kitchen with a foodie culture.


Join us to grow, innovate, and contribute meaningfully. Be part of our talented team!


Visit our careers page for more exciting opportunities, if this role isn’t the perfect fit.


EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.

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