Business Development Manager, Emerging Enterprise
United Overseas Bank Open · verified Oct 6, 2026 At a glance
Manager-level Business Development role at United Overseas Bank. Kuala Lumpur · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Plan campaigns across online channels, traditional media and events to meet business goals and reach target audiences
- Study customer needs, competitors and market trends to find opportunities and guide marketing decisions
- Allocate campaign funds and assess whether marketing activity delivers measurable returns
- Develop brochures, presentations, website copy and ads, coordinating with product and sales teams on launches and sales goals
- Review campaign results and direct agency and vendor work, keeping materials consistent with brand and regulatory rules
What you bring
- You can build and run campaigns across digital, traditional and event channels
- You can research markets and competitors, manage marketing budgets and evaluate campaign results
Who this fits
This role suits a marketing professional who can coordinate campaign work across channels and partner with product and sales teams. The role may also involve leading and coaching marketing staff.
From the employer
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
Develop and execute integrated marketing campaigns across various channels, including digital (SEM, SEO, social media, email marketing), traditional (print, TV, radio), and events, aligned with business objectives and target audience segments.
Conduct market research and competitor analysis to identify new opportunities, understand customer needs, and stay abreast of industry trends to inform marketing strategies.
Manage the marketing budget effectively, ensuring optimal allocation of resources and demonstrable ROI on marketing initiatives.
Collaborate closely with product teams, sales, and other internal stakeholders to ensure marketing efforts support product launches, sales targets, and overall business growth.
Oversee the development of compelling marketing collateral, including brochures, presentations, website content, and advertising materials, ensuring brand consistency and adherence to regulatory guidelines.
Monitor, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
Manage relationships with external agencies, vendors, and partners to ensure timely and high-quality execution of marketing activities.
Ensure all marketing activities comply with relevant financial regulations, internal policies, and ethical standards.
Lead and mentor a team of marketing professionals (if applicable), fostering a collaborative and high-performing environment.
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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