Sr. Channel Trade Marketing Executive - PRO

Unilever Open · verified Oct 21, 2026

Delhi Regional Office Full-time Senior Trade Marketing

At a glance

Senior Trade Marketing role at Unilever. Delhi Regional Office · full-time.

Pay not stated Trade Marketing salary

RoleTrade Marketing

SenioritySenior

LocationDelhi Regional Office

EmploymentFull-time

PostedOct 21, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run trade campaigns across assigned channels and markets to improve product visibility, availability and sales uptake
Coordinate point-of-sale materials, merchandising assets and brand displays across retail locations
Bring new products to market through store activations and local execution plans
Work with sales teams and distributors to roll out retailer offers and channel engagement programs
Visit markets, assess promotional compliance and competitor activity, then report results and manage approved spend

What you bring

You understand how retail and distributor operations work
You can use Excel and presentation software to analyze results and prepare reports
You can plan and deliver several initiatives at once, coordinating stakeholders along the way

Who this fits

This senior trade marketing role suits someone focused on channel execution, retail visibility and product launches. The role is based at the Delhi Regional Office in India.

From the employer

Channel Trade Marketing Executive Role Summary The Channel Trade Marketing Executive will be responsible for planning and executing channel marketing initiatives to drive visibility, availability, and offtake across assigned markets. The role requires close collaboration with sales teams, distributors, retailers, and brand teams to ensure effective implementation of promotions, activations, and portfolio-building initiatives. Key Responsibilities 1. Execute trade marketing programs and campaigns across assigned channels and markets. 2. Coordinate deployment of POSM, merchandising assets, branding materials, and visibility initiatives. 3. Support new product launches through in-store activations and market execution plans. 4. Drive implementation of retailer promotions, consumer offers, and channel engagement programs. 5. Partner with sales teams and distributors to ensure timely and effective rollout of trade initiatives. 6. Conduct market visits to monitor visibility standards, promotional compliance, and competitive activities. 7. Track and report program effectiveness, market feedback, and execution excellence metrics. 8. Manage trade marketing budgets and ensure efficient utilization of approved spends. 9. Coordinate agencies and vendors for activations, branding, and merchandising requirements. 10. Develop periodic reports, dashboards, and post-activity evaluations. Key Skills & Competencies 1. Strong stakeholder management and coordination skills. 2. Excellent planning and execution capabilities. 3. Good understanding of retail and distributor operations. 4. Strong analytical and reporting skills. 5. Proficiency in Excel and presentation tools. 6. Ability to manage multiple initiatives simultaneously. 7. Strong communication and problem-solving skills. Key Success Metrics 1. Quality and timeliness of campaign execution. 2. Visibility and merchandising compliance. 3. Effectiveness of product launch execution. 4. Retailer and channel engagement levels. 5. Budget adherence and cost efficiency. 6. Sales uplift and ROI from trade marketing initiatives.