Trade Marketing Executive- Africa Hub
At a glance
Mid-level Trade Marketing role at US Kraft Heinz. El Tagamoa El Khames Commercial Office · full-time.
Pay not stated Trade Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build market-level trade plans from the commercial and brand direction set for the Africa Hub
- Keep distributor and agency activity moving on schedule and aligned with approved market plans
- Deploy POSM and visual assets, while maintaining accurate records of where they go
- Arrange shopper offers and local events alongside business development and marketing colleagues
- Compare activity, costs and KPI results, flag shortfalls and propose adjustments
What you bring
- A bachelor's degree in marketing, business administration or a related discipline
- Two to three years in trade marketing, shopper marketing, brand activation or a similar commercial position
- Understanding of store execution, POSM rollout, consumer offers and distributor-led markets
Who this fits
This mid-level role suits someone comfortable coordinating work across markets and stakeholders, reviewing performance and tracking spend. You'll be based at the El Tagamoa El Khames Commercial Office in Egypt.
From the employer
Job Description
Job Title: Trade Marketing Executive- Africa Hub
Department: Sales
Reports to: Head of Sales - Africa Hub
Location: El Tagamoa El Khames Commercial Office
Role Purpose
The Trade Marketing Executive supports growth across the Africa Hub by translating commercial and brand priorities into effective in-market execution. Working with Business Development Managers, distributors and agencies, the role strengthens visibility, distribution and shopper engagement across the Hub's focus and distributor-led markets.
Key Responsbilities
- Translate Africa Hub commercial and brand priorities into trade marketing plans for assigned markets.
- Coordinate distributors and agencies to execute in-market activities on time, in full and in line with approved plans.
- Manage POSM, key visuals and other trade marketing assets, ensuring effective deployment and accurate tracking.
- Support distribution growth, portfolio expansion and in-store execution priorities across focus and distributor-led markets.
- Plan and coordinate consumer promotions and local activations with Business Development Managers and relevant marketing teams.
- Track execution, spend and performance against agreed KPIs, highlighting gaps and recommending corrective actions.
- Monitor competitor activity, shopper behaviour and local market developments to identify execution opportunities.
- Provide clear updates on activity status, results, risks and next steps for commercial reviews.
- Ensure all activities comply with company standards, brand guidelines, approval processes and agreed budgets.
- Build effective working relationships with distributors, agencies and cross-functional teams across the Africa Hub.
Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field.
- 2-3 years of experience in trade marketing, shopper marketing, brand activation or a related commercial role.
- Good understanding of retail execution, POSM deployment, consumer promotions and distributor-led markets.
- Strong project management, analytical and communication skills, with the ability to coordinate multiple markets and stakeholders.
Technical Skills
- Trade marketing execution, retail activation, POSM deployment and consumer promotions.
- Distributor and agency coordination across multiple markets.
- Budget tracking, performance analysis and development of clear recommendations.
Power Skills
- Execution excellence with strong ownership and follow-through.
- Commercial acumen, customer focus and attention to detail.
- Strong communication, collaboration and stakeholder management.
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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