Director of Marketing and Event Experience

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Job Description

The Director, Event Experience is responsible for the development and execution of comprehensive and strategic game presentation and events plans for the University of Miami athletic program. Work with the Assistant Athletic Director, Marketing & Event Experience to lead all phases of the game presentation plan including promotion, community events, game day atmosphere, etc.

Primary Duties and Responsibilities:

• Formulate and execute annual strategic game presentation plans for Hurricane athletic programs with a focus on increasing attendance and revenues (Football).
• Coordinate and execute game day atmosphere at the various sport venues as the primary show caller for football and field producer for football. In charge of the script creation, selection of music, creation of public address announcements, scheduling of anthem singers and color guard, scoreboard announcements, pre-game/half-time entertainment, in-game features and promotions, and special recognitions.
• In conjunction with video production and graphic design; plan and coordinate all video board content creation for assigned sports, including but not limited to; player video shoots, intro video shoots, in-game sponsorship features, in-game prompts & pump-ups, and other in-game features on the video board.
• Work as the primary manager for the mascot program. This includes, but not limited to; conducting mascot tryouts, managing suit inventory, suit repair and new orders, weekly mascot meetings, scheduling of the mascot at all home events and community appearances.
• Collaborate with the corporate partnerships group to ideate and innovate new partnership elements to enhance the in-game and watch party experiences.
• Oversee the community events initiatives of the athletic department. This includes managing the Sebastian Reading Program, and Field Trip series from planning, scheduling, promotion, and execution.
• Follow established departmental policies and procedures for procurement of goods and services.
• Ability to work evenings, weekends and holidays.
• Other duties as assigned.

Knowledge, Skills, and Abilities:

• Ability to work independently, set priorities and think critically.
• Strong attention to detail.
• Highly organized and multi-task orientated.
• Experience with Click Effects Pro Audio & Daktronics Show Control systems.
• Exceptional interpersonal, presentation, oral and written communication skills.
• Ability to complete graphic design projects with tools such as Dreamweaver, InDesign, Illustrator, and Photoshop.

Education Requirements:

• Bachelor’s degree required, preferably in Marketing or Sports Marketing.

Work Experience Requirements:

• Three plus years of experience in game presentation at the division or pro level.

The University of Miami is recognized as one of the nation’s premier research institutions and academic health systems and is among the largest employers in South Florida.

With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.

We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully. United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.

The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

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