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BU Category Marketing- Associate Manager

Tyson Foods, Inc Open · verified Oct 24, 2026
Springdale Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at Tyson Foods, Inc. Springdale · full-time · no salary stated · we estimate $80,000–$135,000 across the United States.

Estimated pay

Tyson Foods, Inc has not published a salary for this role. The figure below is our estimate, not theirs.

$80,000 – $135,000
What the middle half of mid-level general marketing roles in the United States paid, among postings that did state a salary.
Worked out from 1,225 postings that stated pay, median $103,185. Last updated Oct 24, 2026.
RoleGeneral Marketing
SeniorityManager
LocationSpringdale
EmploymentFull-time
PostedOct 23, 2026 · 1d ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Help shape the annual FSVAP category review and strategy by analyzing consumer, operator and competitor information
  • Prepare monthly Circana share reports and track shifts in category trends, customer behavior and competitor activity
  • Assess product and pricing results, compare competing offers, and summarize quality cuttings and Sensory study findings
  • Examine portfolio gaps and SKU rationalization opportunities, then prepare analysis for pricing, sales and marketing discussions
  • Run assigned projects, timelines and records while building knowledge of poultry products and foodservice customers

What you bring

  • A bachelor's degree in business, marketing, economics, finance or a related area
  • At least two years in category management, marketing, market insights, finance or a related field
  • Working proficiency in Excel, Word and PowerPoint, plus strong analysis, communication and project organization skills

Who this fits

This individual-contributor role suits someone curious and analytical who can coordinate across teams and manage several projects and deadlines. It includes one to four domestic trips per year, and relocation assistance is not available.

From the employer

Job Details:

ASSOCIATE MANAGER, CATEGORY MANAGEMENT (FOODSERVICE POULTRY)

This is an opportunity for a curious, analytical professional to build a career in category management. In this role, you will support the Foodservice Value-Added Poultry (FSVAP) category team to inform category strategy, portfolio decisions, and commercial growth.

You will manage assigned projects and owned product categories and work with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation while building deep expertise in poultry products, customers, operators, and foodservice trends.


KEY RESPONSIBILITIES

Category Strategy & Planning

  • Support the annual situation assessment and category strategy for FSVAP.
  • Gather and analyze internal and external data on consumer, operator, and competitor dynamics.
  • Market, Customer & Competitive Intelligence
  • Prepare monthly Circana category share tracking and reporting for FSVAP.
  • Monitor category trends, consumer and operator behavior, and competitive activity.
  • Portfolio & Product Strategy
  • Support product and pricing performance assessments and competitive benchmarking.
  • Coordinate quality cuttings and Sensory studies and summarize the findings.
  • Support white-space and gap analysis and SKU rationalization.
  • Brand & Commercial Enablement
  • Support review of Brand Marketing materials for alignment with category insights.
  • Prepare analysis and materials for Pricing/Revenue Management, Sales, and Marketing discussions.
  • Execution & Development
  • Manage assigned projects, timelines, and documentation.
  • Build expertise in poultry products, processing, customers, operators, and foodservice trends.

REQUIREMENTS:

  • Education: Bachelor's degree in business, marketing, economics, finance, or other related field.
  • Experience: 2+ years of experience in category management, marketing, market insights, finance, or a related field
  • Computer Skills: Proficient in Excel, Word, and PowerPoint; experience with syndicated market data (e.g., Circana) preferred.
  • Communication Skills: Excellent verbal and written communication skills.
  • Special Skills: Strong analytical and problem-solving skills with attention to detail; Ability to organize and manage multiple projects and deadlines; Ability to collaborate with cross-functional partners; Curiosity and a willingness to learn, take feedback, and grow.
  • Supervisory: This position does not supervise direct reports
  • Travel: 1-4 Domestic trips per year
All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.


The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.


Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.


We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.


If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.


Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.

Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.