Social Campaign & Influencer Manager
Mid-level Influencer Marketing role at TUI. Luton.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan and deliver ongoing and burst social campaigns across key platforms
- You'll manage creator partnerships and paid social activity against brand, engagement, and commercial goals
- You'll take creator work from selection through performance measurement
- You'll turn PR, marketing, and content work into coordinated social campaigns and timely assets
- You'll protect brand safety, approvals, usage rights, and compliance while coordinating overseas activations
What you bring
- You'll have proven campaign experience across Meta, TikTok, and YouTube
- You'll understand influencer marketing alongside paid media planning
- You'll use performance analysis to improve campaign outcomes
- You'll bring experience managing talent, resources, international projects, and creative storytelling
Who this fits
This role suits someone who can combine social campaign leadership, creator management, performance analysis, and creative content thinking. You'll work hybrid from Luton, spending one day each week in the office. The role also involves coordinating overseas influencer activations with PR, marketing, and onboard teams.
From the employer
Join us as a Social Campaign & Influencer Manager for Marella Cruises and help us create waves across the digital ocean. You'll be steering our social media presence, working with creators who inspire wanderlust, and crafting campaigns that turn scrollers into sailors.
Please apply as soon as possible, as we expect a high volume of applications for this role. This may lead us to close the vacancy before the application closing date.
Applications for this role will close on 17 September. The successful candidate will work on a hybrid basis, spending one day a week in our Luton office.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- You'll develop and execute social media campaigns across key platforms, managing influencer activity and paid social investment to deliver agreed brand, engagement and commercial targets.
- Leading end-to-end social campaign planning and delivery across always-on and burst activity, you'll support campaign objectives while maintaining clear governance, disclosure and brand safety across paid, earned and creator content.
- You'll own creator marketing delivery from selection through to measurement, supporting credible advocacy around ships, itineraries and onboard experiences while ensuring all activity meets brand and regulatory standards.
- Translating wider marketing, PR and content activity into integrated social campaigns, you'll work closely with the Social Editor and Content team to deliver on-time, on-brand assets that maximise campaign impact.
- You'll safeguard brand safety and compliance across creators, partners and campaigns, maintaining robust approval processes, rights and usage tracking, and clear documentation.
- Coordinating overseas activations including influencer trips, you'll work closely with PR, Marketing and onboard teams to maximise content output and manage costs effectively.
ABOUT YOU
- You'll bring proven experience navigating social media campaigns across Meta, TikTok, and YouTube.
- Your solid knowledge of influencer marketing and paid media strategies will help you thrive in this role.
- You're equipped with analytical skills to measure campaign performance and optimise results.
- Managing talent, resources, and international projects comes naturally to you.
- Your creative vision for content ideation and storytelling will help us make waves in the digital space.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
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