Social Media and Influencer Marketing Manager

Injective injective.com Open · verified Aug 21, 2026

Remote US Full-time Manager Influencer Marketing

Mid-level Influencer Marketing role at Injective. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Injective’s social strategy with marketing, design, product, engineering, business, and operations teams
Research users and turn findings into positioning, education initiatives, messaging, and creative assets
Run multi-channel campaigns, test new approaches, and use performance data to improve results
Create and publish recurring content across platforms, including blogs, newsletters, and how-to videos
Build KOL relationships, support community moderators, track growth, and manage campaign budgets

What you bring

At least three years in social media, product, or marketing at a crypto startup, ideally involving a Layer-1 blockchain
End-to-end ownership of strategy, research, positioning, content, campaigns, and reporting
Strong crypto and RWA knowledge, plus fluency in channel-specific social practices and digital culture
Hands-on management of X, Discord, Telegram, and LinkedIn, with proven Web3 influencer campaign results
A strong Web3 KOL network, excellent storytelling and copywriting skills, fluent English, and collaborative working habits

Who this fits

You’ll suit this role if you can explain technical blockchain ideas clearly, manage communities, and activate Web3 influencers across global markets. The role is remote in the United States with flexible hours, and it involves close collaboration in a fast-paced environment. Fluent written and spoken English is required.

From the employer

About Injective

Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility.

About the role

As a Social Media and Influencer Marketing Manager at Injective you will be part of our Marketing team working cross-functionally to lead communications efforts and own Injective’s Social Media strategy to accelerate growth and engagement across global markets.

Responsibilities:

Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations.
Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets.
Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance.
Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem.
Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos.
Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community.
Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns.
Act as an ambassador and educator for the Injective community, managing community and community moderators.
Manage social media and KOL budgets.

Who you are:

3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains).
Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting.
Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture.
Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences.
Experience writing both native social content and institutional materials.
Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results.
Hands-on experience in content management across multiple platforms including X, Discord, Telegram and LinkedIn.
Proven success in influencer marketing or KOL management in Web3/crypto, effectively leveraging KOLs to drive marketing results.
Strong existing network of Web3 KOLs with demonstrated account management skills to activate impactful campaigns.
Deep understanding of how paid and organic content and strategies work together.
Excellent copywriting, communication skills, and storytelling skills.
Fluent written and spoken English.
Ability to work collaboratively with cross-functional teams in a fast-paced environment.

Why work with us?

Competitive salary and INJ token award
Remote-friendly work environment with flexible hours.
Unlimited PTO
Equipment
Home Office Stipend
Opportunity to work on cutting-edge blockchain technology in the finance industry.
Collaborative team culture with opportunities for professional growth and development.
Global team meet ups.

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

We will only contact candidates using emails from the @injective.foundation domain. If you are approached by any other account or domain regarding this position, it was not sent by us. Please stay cautious and report any suspicious communication.