Paid Social Specialist
At a glance
Mid-level Paid Social role at TUI. Luton.
Pay not stated Paid Social salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn stakeholder briefs into paid social media plans, with a clear rationale and expected performance measures
- Run campaign delivery across platforms, handling audience targeting, budgets and schedules with platform partners
- Work with content colleagues and platform partners to shape on-brand creative for target audiences
- Review results, interpret campaign data and test changes to find ways to improve performance
- Share regular reports and useful findings with internal stakeholders and external partners
What you bring
- You have hands-on experience building both brand awareness and performance campaigns on social platforms
- You can plan, launch and improve campaigns, and understand social ad formats, targeting choices and platform practices
- You are skilled with Facebook, TikTok and Pinterest ad managers, plus Excel
Who this fits
This mid-level role suits someone who combines analytical campaign management with creative judgement and customer focus. You’ll work from the Luton office once a week, with hybrid working.
From the employer
We're looking for a creative, data-savvy Paid Social Specialist to join our UK&I Marketing team and help us connect with customers across the social platforms they love most.
We will be accepting applications until Thursday 29th October and we are able to offer hybrid working for this opportunity, with the successful candidate joining the team once a week in our Luton office.
ABOUT OUR OFFER
- Personal perks: Attractive salary, generous holiday allowance, pension scheme, and extensive travel discounts for you, your family, and friends
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer flexible working arrangements
- Career development: Access to the TUI Learning Hub to help you grow your skills and level-up in your career
- Broaden your horizons: We're a global business, so you'll have opportunities to collaborate with international teams and work on projects that span multiple markets
- Community: Get involved in local charitable initiatives and sustainability programmes like the TUI Care Foundation
- Wellbeing support: We're committed to supporting your mental and physical wellbeing with a range of resources and programmes
ABOUT THE JOB
- You'll plan, execute and optimise paid social campaigns across our platforms, translating stakeholder briefs into well-considered media plans with clear rationale and estimated KPIs
- Managing day-to-day campaign operations is key, you'll oversee targeting, budgeting and scheduling across multiple platforms, working with platform partners when needed to ensure smooth delivery
- Partnering with our content team and platform partners, you'll help create compelling, on-brand creatives that truly resonate with our target audiences
- We need you to continuously monitor campaign performance, analysing data to uncover actionable insights and running tests to identify opportunities for improvement
- Clear communication matters here, you'll deliver regular performance reports with meaningful insights and build strong relationships with internal stakeholders and external partners
- Staying ahead of the curve is part of the role, so you'll keep up with the latest social media trends, emerging platforms and new advertising features to identify innovative testing opportunities
ABOUT YOU
- You bring proven experience in both brand awareness and performance marketing on social platforms, with a strong track record in campaign planning, execution and optimisation
- Your knowledge of social media platforms is comprehensive, you understand advertising formats, targeting options and best practices inside out
- You're proficient with social advertising tools, particularly Facebook Ads Manager, TikTok Ads Manager and Pinterest Ads Manager
- Excellent analytical skills are essential, along with Excel proficiency and the ability to interpret data and translate it into actionable insights
- Your creative mindset and customer focus help you develop compelling ad content that connects with audiences, whilst your excellent attention to detail ensures accuracy across all work
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
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