Global Paid Social Media Specialist
At a glance
Mid-level Paid Social role at Lotus Bakeries. Lembeke.
Pay not stated Paid Social salary
growthroles summary, based on the employer's posting.
What you'll do
- Run paid social campaigns for assigned brands and markets, checking setup, pacing and results as they unfold
- Use campaign data to adjust performance, then turn the findings into clear recommendations and reporting
- Keep Meta, TikTok and Pinterest business accounts organized, with secure access and sound platform controls
- Coordinate campaign plans, delivery, improvements and reporting with the media agency and digital media colleagues
- Share paid social practices internally, track platform changes and spot ways to improve campaign results
What you bring
- At least three years in FMCG, an agency or digital marketing, with a relevant master’s degree preferred
- Practical experience with Meta Ads Manager and TikTok Ads Manager, including targeting, bids, budgets and performance measurement
- You can interpret campaign metrics and manage several campaigns with care and structure
- You speak English fluently and work effectively with internal teams and agency partners
Who this fits
This mid-level role suits someone who can own campaign execution while working closely with agency partners and the global digital media team. The position is based in Lembeke, Belgium.
From the employer
Join our Global Digital Media team as a Global Paid Social Media Specialist and become a driving force behind social media advertising excellence across our international brands and markets.
Working closely with agency partners and the wider Digital Media team, you will help elevate our paid social capabilities, identify new growth opportunities and bring best-in-class social advertising to the next level.
You'll contribute to the success of iconic brands such as Biscoff, nākd., TREK, BEAR and Kiddylicious, helping them connect with consumers across multiple markets worldwide.
• As Lotus Bakeries continues to strengthen its advertising operating model, you will play a key role in building paid social capabilities while ensuring strong collaboration with our media agency.
• You manage campaigns across selected brands and markets (globally) by ensuring they are effectively set up, monitored and optimized.
• You drive the performance through analysis, optimization and reporting, and translating data into actionable insights and recommendations.
• You manage our paid social media platforms, including Meta Business Manager, TikTok Business Manager and Pinterest Business Manager, ensuring that the accounts are properly set up with secure access management and platform governance.
• Working closely with our Global Digital Media team and media agency, you ensure strong alignment between campaign planning, execution, optimization and reporting across all digital channels.
• Acting as the internal expert for paid social media and staying up to date with the latest platform developments, you share best practices, help build digital capabilities and identify opportunities to improve campaign effectiveness.
To be able to achieve the above and be successful in this role we believe you need to have:
• A Master’s degree in a relevant field is preferred, and a minimum of 3 years of experience in an FMCG, agency or digital marketing environment.
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager, combined with a solid understanding of paid social media buying, including audience targeting, bidding strategies, budget management, campagn optimization and performance measurement.
• A strong analytical mindset that gives you the ability to translate campaign data into actionable insights and recommendations.
• A highly structured and detail oriented approach that allows you to manage multiple campaigns simultaneously, including digital marketing KPI’s and media effectiveness metrics.
• The curiousness and eagerness to continuously learn, test and optimize campaigns in a reapidly evolving digital landscape.
• The hands-on approach and strong execution skills of a proactive self-starter.
• Strong communication skills and the ability to collaborate effectively with internal stakeholders and our external agency partners.
• Experience with Pinterest Ads and other digital advertising platforms such as YouTube, Amazon and Programmatic is considered a plus.
• Fluency in English
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