Offline Marketing Manager
At a glance
Manager-level General Marketing role at traderepublicbank. Headquarter · no salary stated · we estimate €72,438–€98,225 across Germany.
traderepublicbank has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Allocate and refine spend across TV, outdoor, radio and IO display in selected European markets
- Set campaign practices and guide each campaign from launch through performance improvements
- Negotiate media agreements and handle relationships with senior sales contacts
- Work with data teams to create measurement tools and evaluate campaign results
- Develop and test advertising spots with creative teams, then use results to improve them
What you bring
- At least three years acquiring customers through offline marketing for an app-led, fast-growing D2C tech company
- Background managing sizeable budgets and complex campaigns from planning through creative testing and optimisation
- Strong analytical skills, including automated reporting and comfort with Excel, SQL and LLMs
- Hands-on work with TVSquared, Spoteffect and measurement based on incrementality
Who this fits
This role suits someone who can combine offline campaign ownership with measurement and creative testing. The position is based in Berlin, and relocation support is available if needed.
From the employer
Please note that this position is based in Berlin, Germany - relocation support is provided if required.
THE BEST WORK OF YOUR CAREER
Trade Republic is the largest savings platform in Europe - we operate in 18 countries, serving +10 million customers who trusted us with over 150B in assets. But we’re striving for more.
We have a bold mission to empower everyone to build wealth with easy, safe, and free access to financial systems. You will have the opportunity to grow your career by collaborating with a team of outstanding talents and state of the art technology to build a lasting, positive future for millions.
WHAT YOU’LL BE DOING
Marketeers effectively spread the word: In the Growth Team we shape a brand that stands for the democratisation of wealth. We raise awareness for our mission by bringing the best creative talents together with the most data-driven marketeers. We are the face to our growth. Your responsibilities will include:
- Own budget allocation and optimisation for offline channels (TV, OOH, radio, IO display) across a subset of our 18 European markets.
- Define best practices for campaign setup, management and optimisation.
- Manage strategic media partnerships: negotiate commercial terms and act as the main contact for senior sales representatives.
- Partner with data teams to build and use tools that measure and analyse performance.
- Work with creative teams to develop and pre-test spots, and continuously improve their effectiveness.
WHAT WE'RE LOOKING FOR
- 3+ years in offline marketing and customer acquisition at a high-growth, app-centric D2C tech company, managing large budgets and complexity
- Strong analytical skills: you automate reporting and are confident with Excel, SQL and LLMs (Claude, Gemini, etc.)
- Hands-on experience setting up, using and analysing TVSquared, Spoteffect and incrementality-based measurement
- Proven end-to-end campaign management, from planning and testing to creative development and ongoing optimisation
- An entrepreneurial, test-and-learn mindset and the drive to succeed in a fast-paced environment
WHY YOU SHOULD APPLY NOW
Our culture rewards ownership, excellence, and high energy. We care deeply about outcomes and hold each other accountable - we’re here to win and fix one of the largest challenges Europeans face - closing the pension gap and democratising wealth. If this gets you fired up, reach out!
We believe it’s our team’s varied identities and backgrounds that make us sharper and stronger. We’re committed to creating an environment where everyone feels respected and has equal opportunity to thrive in their careers. For any questions on DEI during the interview process, reach out to your recruitment partner.
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