Radio Host / Multimedia Content Creator & Brand Influencer - KSII
At a glance
Mid-level Content Creation role at townsquaremedia. El Paso · no salary stated · we estimate $74,475–$119,150 across the United States.
townsquaremedia has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Host live weekday broadcasts and shape daily segments to entertain, inform and connect with listeners
- Write and post at least two original local pieces each day for the station’s digital channels
- Make videos for social and longer segments, while keeping the station’s social accounts active
- Meet listeners through interviews and appearances, and represent the station at promotions and local events
- Approach local businesses about endorsements and develop partnerships across radio, video and social
What you bring
- A high school diploma, valid driver’s license, insured vehicle and auto insurance are required
- You have a track record of original online writing and social video, including an active short-form video channel
- You’re comfortable on air and on camera, and can present confidently while building business relationships
- You can operate broadcast boards and remote gear, and understand basic FCC requirements
Who this fits
This role suits someone who can host, write, make video and confidently pitch local businesses. It is a full-time, in-office position in El Paso, with in-person events and client meetings. You must be authorized to work in the United States.
From the employer
Radio Host / Multimedia Content Creator & Brand Influencer – KSII
*This is a full-time, in-office opportunity. *
Be the Voice, Face, Writer, Content and Community Influencer of Your Community:
Are you a creative personality with a passion for radio, digital storytelling, video content creation, and building community relationships? At Townsquare Media Group, we’re looking for a Radio Host / Multimedia Content Creator & Brand Influencer who can dominate the airwaves, create compelling local written content online, produce engaging video across platforms, and partner with local businesses as a trusted endorser and influencer.
This is a full-time, in-office role, working closely with a collaborative and fun local team. We’re searching for a true 360-degree multimedia talent with initiative—someone who thrives on radio, creates video content consistently, writes articles that demand attention, commands a room in person, and creates business opportunities with confidence. If you see yourself as a local influencer who can authentically connect, create content, endorse brands and generate revenue, this role was built for you.
Why Townsquare Media?
Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted El Paso stations.
We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.
What You’ll Do:
As a Radio Host / Digital Content Writer, you’ll play a key role in shaping the daily sound and digital presence of STATION LETTERS. You’ll engage audiences across on-air, online, social, and in the community by:
- Hosting live, engaging on-air shows Monday through Friday
- Preparing daily show content that entertains, informs, and connects with the target audience
- Creating and publishing a minimum of two original local articles per day for the station website and mobile app
- Writing and scheduling engaging posts across social platforms including Facebook and others
- Connecting with listeners through interviews, live appearances, remotes, and community events
- Representing the station at promotions, live broadcasts, and special programming initiatives
- Producing commercials and assisting with market-wide programming and content needs
- Championing the station brand “on the streets” by building authentic community relationships
- Collaborating with on-air, digital, production, and sales teams to support integrated content initiatives
- Creating and publishing original video content regularly, including social-first short-form video (Reels, TikTok, YouTube Shorts) and longer-form segments that grow your personal on-screen brand
- Prospecting and developing endorsement and influencer partnerships with local businesses, pitching yourself as a trusted community voice who can authentically promote products and services across on-air, video, and social platforms
- Participating in person in high-visibility community events, client meetings, and business functions as a station ambassador who builds relationships that translate into revenue
What You’ll Bring:
- Proven, active track record creating original written digital content AND video content across social platforms (show us your pages)
- Strong on-air presence AND on-camera comfort, with the ability to connect authentically with listeners and viewers across every platform
- Knowledge of basic FCC rules and regulations
- Solid understanding of current events and various formats
- Strong verbal, written, and interpersonal communication skills
- Comfort multitasking, meeting deadlines, and working in a fast-paced environment
- Ability to operate control boards, remote broadcast equipment, and related production tools
- Willingness to quickly learn and become proficient in NexGen and Adobe Audition
- Exceptional public speaking, presentation, and networking skills with the confidence to walk into a business, build a relationship, and close an endorsement deal
- Strong problem-solving skills and the ability to prioritize effectively
- Active video creator with a current, maintained presence on at least one short-form video platform (TikTok, Instagram Reels, YouTube Shorts) and demonstrated comfort on camera
- Entrepreneurial, sales-minded instincts: you think about your personal brand as a business, proactively seek out partnership and endorsement opportunities, and are motivated by revenue tied to your influence
- Experience with or strong interest in influencer marketing, brand endorsements, or sponsored content creation, including the ability to pitch yourself compellingly to local advertisers
- High School Diploma (required)
- Valid driver's license, auto insurance, and vehicle (required)
What’s In It for You?
We offer a supportive environment where talent is developed and growth is encouraged:
- Competitive salary + bonus program + endorsement revenue opportunities (your influence = your upside)
- 3 weeks PTO + 9 paid holidays
- Medical, Dental, Vision, and Pet Insurance
- 401(k) Retirement Plan
- Company-provided laptop
- Casual, high-energy work environment
- Opportunities for upward mobility within a growing media organization
- Company discounts
- Volunteer Time Off—give back to your community
- And much more…
Ready to Own Your Market? Apply Today!
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
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