Creative Marketing Manager
At a glance
Manager-level Creative role at Toogeza. Europe · full-time.
Pay not stated Creative salary
growthroles summary, based on the employer's posting.
What you'll do
- Develop ad ideas for paid campaigns, with Meta as the main channel
- Research wellness competitors, market shifts and strong ads to find patterns for new concepts
- Shape video and image ads, writing their hooks, headlines and main copy
- Set up creative tests, assess results and recommend changes based on performance
- Explore UGC and storytelling concepts, adjusting ad ideas for different audiences and markets
What you bring
- At least two years in marketing, advertising, copywriting or creative strategy
- You can write persuasive copy and build advertising concepts or campaign ideas
- You can study competitors and recognize patterns in effective advertising
- You understand Meta's advertising environment and have upper-intermediate English or better
- You have international market experience, such as in the US or Europe, plus work in wellness or a related field
Who this fits
This suits a creative and analytical marketer drawn to health, wellness and user psychology. The job is remote, with working hours from 2:00 PM to 10:00 PM UTC+3. Applicants whose background is solely in the Ukrainian market and outside health-related work will not be considered.
From the employer
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide.
Currently, we are looking for a Creative Marketing Manager for Ultiself.
Location: Remote
Job Type: Full-Time
Working hours: 2:00 PM–10:00 PM UTC+3 (EEST)
About our client
Fast-growing HealthTech company building multiple products at the intersection of wellness and artificial intelligence. Our mission is to make self-optimization and well-being accessible to everyone through modern technology. Our most recognized product is Ultiself, a mobile habit tracker used by thousands of people worldwide.
This role, however, is focused on a new wellness product currently in active development. We are building a platform that will redefine how users interact with health and self-improvement tools.
To support this growth, we are looking for a Creative Manager for Advertising who can develop strong advertising concepts, analyze competitors, and help us continuously improve our creative strategy.
Role Overview
We are looking for a creative and analytical person who is passionate about health, marketing, and user psychology. Your main responsibility will be developing advertising concepts for paid campaigns, primarily for Meta platforms (Facebook & Instagram).
This role requires someone who can:
deeply understand the product
analyze competitors
generate new creative ideas
write strong advertising hooks and messages
continuously test and improve concepts
We are looking for someone who truly wants to grow in the health & wellness space and contribute to the development of a global product.
Responsibilities:
Develop new advertising creative concepts for paid campaigns (primarily Meta Ads)
Analyze competitors, market trends, and successful ads in the health & wellness space
Create concepts for video and image ads
Work closely with designers, editors, and marketing team members
Write hooks, headlines, and primary ad texts
Plan and organize creative testing
Analyze creative performance and suggest improvements
Generate new ideas for UGC-style ads, storytelling formats, and product positioning
Help adapt advertising concepts for different audiences and markets
Required Skills & Experience:
2+ years of experience in marketing, advertising, copywriting, or creative strategy
Strong copywriting or content writing skills
Experience creating advertising concepts or marketing campaigns
Ability to analyze competitors and identify successful advertising patterns
Strong creative thinking combined with analytical mindset
Good understanding of Meta advertising ecosystem
Upper-intermediate English level or higher
Strong research skills and ability to present insights clearly
High level of organization and ownership
Important Requirements
We are primarily looking for candidates who:
Have experience working with international markets (US or Europe)
Have experience in the health, wellness, lifestyle, or self-improvement niche
Candidates who worked only with the Ukrainian market outside the health industry will not be considered.
Experience with the US audience and understanding of US advertising communication style is a strong advantages.
Nice to Have
Experience working with UGC creators or influencers
Experience in mobile apps marketing
Understanding of web funnels and conversion psychology
Experience creating creative strategies for paid traffic
Ability to think in advertising angles and positioning
Benefits:
Fully remote work and flexible schedule, allowing you to independently plan your workweek. The main requirement is timely reporting on completed work.
Paid sick leave - 5 days.
Paid vacation - 20 days per year after the probationary period.
What’s next?
If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.
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