Growth Marketing Lead – Activation & Conversion

Tomo Credit tomocredit.com Open · verified Sep 18, 2026

San Francisco Full-time Senior Growth Marketing

Senior Growth Marketing role at Tomo Credit. San Francisco · full-time · no salary stated · we estimate $165,000–$235,000.

Estimated pay

Tomo Credit has not published a salary for this role. The figure below is our estimate, not theirs.

$165,000 – $235,000

What the middle half of senior growth marketing roles in San Francisco paid, among postings that did state a salary.

Worked out from 33 postings that stated pay, median $187,500. Last updated Sep 16, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll design and improve the path from prospects to paying customers
You'll launch email, SMS, push, and in-app journeys, handling copy, audiences, QA, and delivery
You'll work with product and data partners on AI-based targeting, predictive groups, and tailored messages
You'll run tests on offers, content, timing, and channel combinations, then apply the results
You'll remove onboarding friction, find high-intent groups, and manage Braze, Hightouch, HubSpot, and analytics tools

What you bring

You have two to five-plus years of hands-on work marketing consumer digital products through growth, lifecycle, CRM, or performance channels
You've improved activation or paid conversion and personally shipped multi-channel lifecycle campaigns
You can run A/B experiments, interpret outcomes, and make calls with incomplete data
You understand analytics tools, funnel math, CAC-to-LTV relationships, and cohort behavior

Who this fits

This suits a hands-on builder who prefers shipping and direct revenue ownership over meetings. You should be comfortable in a fast-moving, ambiguous environment and making decisions with partial information. The full-time job requires working onsite at the company's San Francisco headquarters.

From the employer

Who We Are

As seen in TechCrunch, Forbes, and Bloomberg, TomoCredit is one of the fastest-growing startups.

TomoCredit is building the AI agent for personal finance. We believe the traditional credit system is broken — opaque, exclusionary, and outdated. Our mission is to rebuild financial access using AI, real-time data, and intelligent automation to help millions build stronger financial futures.

Headquartered in San Francisco, TomoCredit is led by one of Inc.’s Top Female Founders and powered by a team of talented professionals from companies like Square, American Express, and Lending Club. We value passionate, grounded, and “can-do” individuals who are detail-oriented while keeping the big picture in focus.

We’re looking for someone who thrives on getting things done — someone who sees obstacles as opportunities and tackles them with grit and creativity. If you’re excited by the challenge of converting millions of users into financially empowered customers, we want to hear from you.

Please note: This is a full-time, onsite position based in our San Francisco headquarters.

About the Role

We are hiring a Growth Marketing Lead – Activation & Conversion to own and accelerate our mission.

This is a hands-on, revenue-driving role.

You will:

Build and optimize lifecycle flows across email, SMS, push, and in-app
Own activation, paid conversion, and engagement metrics
This role sits at the intersection of AI, growth, and personal finance — and directly impacts company revenue.
Leverage AI to improve targeting, personalization, and experimentation
Move fast, test aggressively, and scale what works

What You’ll Own

Activation & Conversion Engine

Design and execute the growth strategy that converts prospects into paid customers.

Hands-On Lifecycle Execution

Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.

AI-Powered Personalization

Partner with Product and Data to implement AI-driven targeting, predictive segmentation, and intelligent messaging.

Rapid Experimentation

Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.

Funnel Optimization

Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.

Martech & Data Ownership

Operate tools like Braze, Hightouch, HubSpot, and analytics platforms. Work closely with engineering to improve automation and personalization.

Who You Are

Builder First.

Experience

2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
Strong preference for AI, FinTech, consumer tech, or subscription businesses.

Proven Operator

You’ve directly improved activation or paid conversion metrics.
You have personally built and launched multi-channel lifecycle campaigns.
You’re comfortable getting into the platform and executing yourself.

Experimentation-Obsessed

Deep experience running A/B tests and reading results.
Comfortable making decisions with incomplete data.

Data Fluent

Familiar with analytics platforms (GA4, Looker, etc.).
Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.

Startup Mindset

You prefer execution over meetings.
You thrive in fast-paced, ambiguous environments.
You want direct ownership of revenue impact.

Why Join Us

Own a mission-critical growth function at a rapidly scaling AI company.
Drive measurable impact on funded conversion and revenue growth.
Work in-person alongside a high-caliber team in our San Francisco HQ.
Competitive compensation, equity, and full benefits.
Build something meaningful while helping millions access modern financial tools.

Our Commitment to Diversity

TomoCredit is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, regardless of race, religion, gender identity, sexual orientation, age, disability, or veteran status.