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Product Marketing Manager - Lifecycle Growth Lead

Superpower superpower.com Open · verified Aug 22, 2026
On-site San Francisco Full-time Senior Growth Marketing

Senior Growth Marketing role at Superpower. San Francisco · full-time · no salary stated · we estimate $165,000–$235,000.

Estimated pay

Superpower has not published a salary for this role. The figure below is our estimate, not theirs.

$165,000 – $235,000
What the middle half of senior growth marketing roles in San Francisco paid, among postings that did state a salary.
Worked out from 25 postings that stated pay, median $187,500. Last updated Aug 21, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Own email journeys for new, active, and returning members, improving them through cohort-based testing
  • Lead landing page and high-intent page messaging with Growth to test positioning and structure
  • Shape in-product onboarding, education, nudges, and monetization communication
  • Turn member behavior, objections, and feedback into product recommendations
  • Set messaging standards that reduce confusion and keep the journey consistent

What you bring

  • Bring experience in marketing, UX, or design; product management exposure is optional
  • Show strong customer-psychology instincts and attention to member friction
  • Write and communicate clearly, with storytelling that strengthens the product
  • Move quickly, own outcomes, and carry work from concept through launch
  • Work well amid ambiguity and cross-functional disorder

Who this fits

You’ll suit a customer-focused marketer who combines behavioral insight, strong copy judgment, and close collaboration with Product, Growth, and Design. The role favors people comfortable moving quickly, testing early work, and refining what performs. It is a full-time onsite position in San Francisco, with visa sponsorship and relocation support available for selected candidates

From the employer

As our Product Marketing Manager for Member Lifestyle, you’ll design and own the full end-to-end member journey - from the very first interaction through long-term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium.

You’ll partner closely with Product, Growth, and Design to create high-trust experiences that meaningfully improve activation, engagement, and retention.

This is unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety-smooth, setting the standard for the category.

What You’ll Do

Lifecycle and retention

  • Own all email and lifecycle flows for new members, active members, and re-engagement

  • Treat email as a long-term system that compounds over time

  • Continuously test, prune, and evolve flows based on cohort performance

Conversion and clarity

  • Own core landing pages and high-intent sub-pages

  • Partner with Growth to experiment on positioning, structure, and messaging

  • Ruthlessly remove confusion and cognitive load

Product and in-app messaging

  • Define how Superpower explains itself inside the product

  • Shape onboarding, education, nudges, and monetization moments

  • Ensure in-app messaging is clear, human, and benefit-led

Customer voice

  • Synthesize member behavior, objections, and feedback into clear recommendations

  • Act as a translator between customer psychology and product decisions

What Good Looks Like

1) Email as a compounding system

  • Every member flow has a clear hypothesis

  • Performance is tracked by lifecycle stage, intent, and behavior

  • Weak emails are removed without sentimentality

  • Winning patterns are reused and scaled

2) Clear, differentiated messaging

  • Can explain Superpower in one sentence, five sentences, or a full page

  • Messaging is benefit-led, not feature-led

  • Understands narrative sequencing across a journey, not just single screens

3) Tight cross-functional collaboration

  • Part of the Growth team but can work directly with Product & design

  • Comfortable shipping imperfect v1s and polishing what proves itself

4) Taste and judgment

  • Has a strong bar for copy and UX

  • Can say “this isn’t good enough” and explain why


Who You Are

  • High-velocity execution - work with urgency, and iterate rapidly to drive progress

  • Ownership mentality - you take responsibility for outcomes and see initiatives through from idea to launch

  • Obsessive about details - you spot member friction before anyone else does

  • Fascinated by customer psychology - you design for how people behave

  • Background in marketing, UX, or design; PM experience is a plus but not required

  • High IQ, even higher EQ - you read both systems and people with precision

  • A sharp communicator and storyteller whose copy elevates the entire product

  • Comfortable with ambiguity, cross-functional chaos, and building 0→1

  • Bonus: founder or early-stage startup experience

About Superpower

Superpower is a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

You can find more about us below:


Company Philosophies

  • We are all here to genuinely do our life’s best work

  • Insanely high talent bar, never settling. A players only (see Steve Jobs)

  • We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first

  • We aim to set the gold standard for team health culture on the planet — live the ethos!

Investors

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.

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