Creative Lead

token2049 Open · verified Sep 10, 2026

Hong Kong/Singapore Senior Creative

Senior Creative role at token2049. Hong Kong/Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the brand’s look and themes, then keep them consistent across every channel and audience touchpoint
Shape campaigns from initial brief through delivery, pitching concepts and overseeing work across digital, video, print, and experiential
Direct and mentor copywriters, graphic designers, and multimedia producers with clear creative guidance
Align creative output with business goals and target KPIs alongside Marketing, Product, and Strategy
Jump into visuals, video shoots, or copy while tracking cultural trends, design changes, emerging technology, and quality

What you bring

Bring at least five years in a creative agency or in-house brand setting, plus at least two years leading teams or complex campaigns
Show a portfolio of multi-channel campaigns with strong design fundamentals, story arcs, and conceptual thinking
Use Creative Cloud tools including Photoshop, Illustrator, InDesign, Premiere/After Effects, along with Figma
Turn business goals and audience insights into clear, emotionally resonant creative concepts
Present and pitch ideas convincingly to executive leaders and key stakeholders

Who this fits

This suits a senior creative who can set direction, lead multidisciplinary teams, and stay hands-on with campaign work. The listing names Singapore as the location but does not clarify the working arrangement.

From the employer

About The Role

We are looking for a visionary Creative Lead to steer our brand's visual identity, narrative voice, and creative direction. You will bridge the gap between business strategy and compelling storytelling, turning big ideas into iconic campaigns across digital, video, print, and experiential mediums.

As the Creative Lead, you will direct a multidisciplinary team of designers, writers, and content creators, elevating the craft while ensuring every touchpoint resonates with our audience.

What You’ll Do

Set the Creative Vision: Define, evolve, and safeguard the brand's visual and thematic identity across all channels and touchpoints.
Lead & Direct: Pitch, conceptualize, and oversee high-impact creative campaigns from original brief to final execution.
Manage & Mentor: Guide a talented team of copywriters, graphic designers, and multimedia producers, giving sharp creative direction and inspiring their best work.
Cross-Functional Collaboration: Partner closely with Marketing, Product, and Strategy teams to align creative output with core business objectives and target KPIs.
Hands-on Craft: Jump into execution when needed—whether crafting key campaign visuals, directing video shoots, or sharpening brand copy.
Trend & Quality Control: Maintain an uncompromising standard for quality while keeping a pulse on cultural trends, design shifts, and emerging tech.

What You Bring

Proven Track Record: 5+ years of creative agency or in-house brand experience, with 2+ years leading creative teams or complex campaigns.
Dynamic Portfolio: A robust showcase of multi-channel campaigns that demonstrate strong design fundamentals, story arcs, and conceptual thinking.
Mastery of Tools: Expertise in Creative Cloud (Photoshop, Illustrator, InDesign, Premiere/After Effects) and collaborative design software (Figma).
Strategic Storytelling: Ability to translate abstract business goals and audience insights into intuitive, emotionally resonant creative concepts.
Exceptional Communication: Articulate presenter who can pitch ideas convincingly to executive leadership and key stakeholders.