Senior Marketing Manager (PR26108)
At a glance
Senior General Marketing role at TMEIC Corporation Americas. Roanoke · full-time · $140,165–$164,900 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build and run integrated communications plans for assigned business units across internal and external channels
- Create campaigns, promotional emails, newsletters, brochures, technical articles, and trade-publication press releases
- Measure campaign and marketing results at least quarterly, then recommend changes based on the findings
- Guide online and social media work, advise the digital marketing specialist, and coordinate agency support
- Set the business unit budget, manage vendors, and oversee branding and translation delivery
What you bring
- A bachelor’s degree in business studies, marketing, communications, or a related discipline
- At least ten years in marketing and marketing communications within a global B2B setting
- Proven delivery of integrated campaigns plus successful product marketing and brand management
- Strong relationships with clients, suppliers, and internal and external partners
- Working knowledge of Microsoft Office, Adobe Creative Cloud, and the stated travel availability
Who this fits
You’ll suit a senior marketer who can combine campaign execution, brand ownership, performance analysis, vendor management, and peer coaching. The role is onsite in Roanoke and includes domestic travel of roughly fifteen percent plus international travel of roughly five percent, sometimes on limited notice.
From the employer
General Role Description
Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).
Role Accountabilities
· Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
· Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
· Develop and recommend creative ideas related to Company branding activities and execute
· Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
· Advise parent and group companies to ensure that all activities follow parent company branding objectives
· Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence
· Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities
· Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
· Create and deliver newsletter articles for publication and distribution
· Source and manage vendors to maintain optimal cost where feasible
· Develop annual budget proposal for assigned business unit marketing activities
· Execute and manage all company business unit promotional email campaigns
· Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule
· Prepare press releases for industry trade publications for assigned business unit
· Promote a culture of marketing excellence through coaching and mentoring peers
General Employee Accountabilities
· Bring full effort to bear on tasks assigned by manager
· Give manager best advice
· Give earliest notice when work cannot be delivered as specified
· Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
· Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
· Comply with all Company policies, practices, and procedures and all regulations and laws
· Recommend viable improvements proactively
· Ensure effective utilization of business tools and processes
Requirements
Minimum Qualifications
- Bachelor’s degree in Business Studies, Marketing, Communications or a related field
- 10 years’ experience in marketing and marketing communications in a global B2B market
- · Demonstrated experience delivering effective integrated marketing communications campaigns
- · Demonstrated successful product marketing and brand management experience
- · Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
- Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
- Demonstrated continuous improvement in areas of responsibility
- · Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
- · Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice
Preferred Qualifications
· 10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries
· Demonstrated experience working in a global organization
· Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation
Hiring Range: $140,165 - $164,900
Link to TMEIC Corporation Americas website
https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.
EEO/AA/M/F/Vet/Disability Employer
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