Head of Marketing YieldMax ETFs

Tidal Financial Group Open · verified Sep 10, 2026

Remote US Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Tidal Financial Group. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set YieldMax's positioning, messaging, launch plans, and broader marketing direction
You'll guide the marketing team, budget, priorities, partners, and daily delivery across internal groups
You'll run digital, social, email, search, paid, public relations, and creator programs to grow investor reach
You'll produce accessible ETF and options-income materials across video, audio, graphics, webinars, blogs, and email
You'll monitor audience, campaign, website, fund-flow, and asset results while coordinating compliant communications

What you bring

At least ten years in marketing, ideally within ETFs, asset management, wealth management, fintech, or financial services
A record of promoting investment offerings to individual and self-directed investors
Hands-on strength in brand development, integrated programs, team direction, digital channels, content, public relations, and creator marketing
Working knowledge of ETFs, options-income or covered-call approaches, plus SEC and FINRA marketing rules
A bachelor's degree in marketing, communications, business, finance, or a related discipline

Who this fits

This role suits an accountable marketing leader who can set direction while staying close to execution, communicate clearly, and align many stakeholders. You should be comfortable working with financial creators, media, brokerage platforms, or investor groups. The position is remote within the United States, with preference for candidates near Chicago, Milwaukee, New York City, or West Palm Beach.

From the employer

The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions.

Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

About the role

YieldMax is seeking a hands-on Head of Marketing to develop and execute the brand and marketing strategy for the YieldMax ETF suite. This role will lead the marketing team, day-to-day execution, and internal and external partnerships, with a focus on expanding awareness, engagement, and growth among retail and self-directed investors.

We’re looking for a marketing leader who can balance strategy with execution—someone who takes ownership, communicates clearly, moves ideas forward, and enjoys working collaboratively across teams. This role will partner closely with leadership, product development, sales, portfolio management, legal, and compliance to bring the YieldMax brand and products to market in a thoughtful, engaging, and effective way.

What you'll do

Lead Marketing Strategy, Brand and Team

Develop YieldMax’s brand vision and integrated marketing strategy, including positioning, messaging, product launches, and initiatives targeting retail investors, financial advisors, and brokerage platforms.

Lead the marketing team, priorities, budget, resources, and execution while partnering closely with leadership, product development, sales, portfolio management, legal, and compliance to maintain alignment and move initiatives forward.

Drive Digital, Social and Influencer Marketing

Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education, including opportunities with brokerage firms and financial platforms.

Lead organic and paid strategies across YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging platforms, continuously evaluating opportunities to expand reach and engagement.

Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities, including interviews, product launches, AMAs, live streams, webinars, and investor Q&As.

Develop Content, Partnerships and Brand Engagement

Create written, graphic, audio, and video content—including fact sheets, infographics, videos, webinars, blogs, and emails—that makes ETF and options-income strategies clear, accessible, and engaging for investors.

Manage agencies, media, technology providers, and strategic partners while developing opportunities for interviews, podcasts, educational partnerships, and thought leadership.

Plan investor events, conferences, media interviews, and virtual programs, and oversee branded merchandise, vendors, procurement, and fulfillment.

Measure Performance and Partner on Compliance

Track brand awareness, audience growth, engagement, website activity, campaign performance, fund flows, and assets under management, using insights to continuously improve marketing effectiveness.

Partner closely with legal and compliance to ensure communications, performance information, distribution messaging, disclosures, and risk statements meet SEC and FINRA requirements.

Qualifications

10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services.

Significant experience marketing investment products to retail and self-directed investors.

Proven success in brand strategy, integrated campaigns, team leadership, and hands-on execution.

Expertise in social media, digital marketing, paid media, SEO, email, content, public relations, and influencer marketing.

Experience working with financial content creators, media organizations, brokerage platforms, or investor communities.

Familiarity with ETFs, options-income or covered-call strategies, and SEC and FINRA marketing requirements.

Strong communication, analytical, project management, and relationship management skills, with the ability to bring clarity and alignment across multiple stakeholders.

A proactive, accountable approach with the ability to manage competing priorities, move initiatives forward, and collaborate effectively across teams.

Bachelor’s degree in marketing, communications, business, finance, or a related field.

Preferred Qualifications

Deep knowledge of the ETF industry and the retail and self-directed investor landscape.

Established relationships across financial media, influencer, brokerage, or investor communities.

Experience marketing options-income, covered-call, or other differentiated investment strategies.

We are prioritizing candidates who are located within proximity to Chicago, IL; Milwaukee, WI; New York City, NY; and West Palm Beach, FL.