Product Marketing Manager, WAI

Thermofisher Open · verified Sep 10, 2026

Remote Pennsylvania Full-time Manager Product Marketing

Mid-level Product Marketing role at Thermofisher. Remote, United States of America · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own go-to-market plans for products and new launches, covering segmentation, positioning, and demand creation
Build value propositions, competitive distinctions, and messaging for customers
Run demand programs and integrated campaigns across regions and customer groups
Equip sales and channel teams to apply go-to-market plans effectively
Review launch results, customer input, and market data to improve growth decisions

What you bring

Bachelor’s degree in marketing, business, or a related area; an MBA is preferred
At least seven years in product marketing, commercial, business development, or related work
Background launching products globally within a matrixed organization and working with channels and commercial teams
Experience with forecasting, budgets, business analysis, and pricing analysis
Ability to explain complex technical information and work across functions and cultures

Who this fits

You’ll suit a strategic product marketer who can connect product, sales, marketing, and channel teams while owning demanding growth goals. The role is remote in Pennsylvania and follows standard office hours for a forty-hour week. Expect twenty-five to fifty percent domestic and international travel, based on business needs.

From the employer

Work Schedule

Standard Office Hours (40/wk)

Environmental Conditions

Office

Job Description

GROUP/DIVISION SUMMARY

The position is part of the Growth, Protection and Separation (GPS) business unit within the Laboratory Equipment Division. The Product Marketing role will lead the strategic direction, market expansion, and commercial success of assigned products and solutions. The role will work cross-functionally with product, sales, and marketing teams to define product positioning, create go-to-market strategies, and drive profitable growth across key customer segments and regions.

Travel expectation will be between 25-50%, depending upon business requirements. This will include both domestic and international travel.

POSITION SUMMARY

The Product Marketing Manager is responsible for developing and executing go-to-market (GTM) strategies for new and existing products. This role bridges product management, sales, and marketing to ensure successful product launches, effective positioning, and sustained market growth. The ideal candidate is a strategic thinker with a strong understanding of customer needs, market dynamics, and competitive landscapes.

Key Responsibilities:

Own product and new product introduction (NPI) go-to-market strategy, including segmentation, positioning, and demand creation.

Develop compelling value propositions, competitive differentiators, and customer-facing messaging that align with business objectives.

Define and execute demand generation programs to expand market reach across new regions and customer segments.

Collaborate with division-level Marketing Demand Management (MDM) teams to plan and execute integrated campaigns.

Partner with sales and channel teams to drive enablement, ensuring effective adoption and execution of go-to-market plans.

Track post-launch performance, including adoption rates, win/loss analysis, and customer feedback, to optimize future launches.

Leverage insights from customer, competitive, and market data to refine positioning and identify growth opportunities.

Drive measurable business impact through marketing-influenced revenue and pipeline growth, customer acquisition and expansion, campaign ROI, and sales enablement effectiveness.

Qualifications:

Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
7+ year’s work experience in product marketing, commercial, business development, or related roles in BioTech/Pharma, Industrial, Academic/Government, or Healthcare sectors
Experience in developing and launching new products in a global matrix organization and working with channels, key customers and commercial teams.
Experience with forecasting, budgeting and analysis of business situations, driven profiles and pricing analysis.
Proven ability to interact effectively with cross-functional and cross-cultural teams to achieve significant business objectives.
Proven success communicating highly technical/sophisticated information at all levels in an organization and be comfortable owning aggressive targets and goals.

At Thermo Fisher Scientific, each one of our 130,000 extraordinary minds have a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.