Marketing Lead
Senior Marketing (General) role at Thera. New York · full-time · $80,000–$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create top-of-funnel demand and show how marketing affects pipeline
- Run acquisition across paid search, social platforms, and emerging channels
- Build in-person events, field programs, and partnership activity
- Lead product launches and shape product stories, messaging, and positioning
- Test creative concepts, track attribution, and pursue memorable brand moments
What you bring
- Have four to seven or more years in marketing, ideally with fast-moving startups
- Run paid advertising, write copy, and deliver campaigns yourself
- Bring strong storytelling skills and a sharp feel for brand voice
- Take experiments from idea through execution with speed and high standards
- Work comfortably with ambiguity and measurable outcomes
Who this fits
You'll suit a hands-on individual contributor role, not a management position, with direct access to the CEO and growth leaders. The work favors fast execution, creative testing, accountability, and comfort with unclear problems and measurable results. You must work in person in NYC five days each week.
From the employer
🚀 Marketing Lead, Thera (NYC, in-person)
Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.
We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.
You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.
📍 NYC, 5 days/week
Why we started Thera
Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.
Backed by YC, 10X Founders, Zillionize, and Amino Capital.
What you'll own
Top of funnel demand generation
Paid ads across search, social, and new channels
In-person events, field marketing, and partnerships
Product launches and new product storytelling
Brand voice, messaging, and positioning
Creative experiments including stunts and viral moments
Marketing attribution and pipeline influence
What success looks like
Consistent inbound leads that convert
Clear link between marketing and pipeline
Events that drive real conversations, not just swag
Fast launches with real customer pull
A brand people recognize and talk about
About you
4 to 7+ years in marketing, ideally at fast-moving startups
Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
Strong storyteller with a sharp instinct for brand voice
Comfortable owning experiments end-to-end
Bias toward action, speed, and high standards
Not a fit if
You want a pure management role or need a big team to operate
You avoid ambiguity or measurable outcomes
You're not willing to be in-person in NYC
Why Thera
Room to experiment and move fast
Direct ownership of outcomes
A product people actually like
Support for creative risks that work
Read more about our cultural principles: https://www.getthera.com/principles