Brand Director (gn) - More Nutrition (German speaking)

The Quality Group GmbH Open · verified Aug 23, 2026

Remote Deutschland Director Brand Marketing

Leadership Brand Marketing role at The Quality Group GmbH. Remote, Germany.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set brand direction across categories, markets, and channels while keeping every customer touchpoint consistent
Build brand platforms and integrated campaigns that connect mass media with digital, influencer, and e-commerce activity
Lead brand refreshes, visual systems, and packaging work across products and consumer experiences
Guide internal creative teams and agencies, raising quality while keeping delivery moving
Move between long-term planning and hands-on campaign, content, and creative review work

What you bring

At least ten years in international brand marketing, including multi-market ownership for a major FMCG brand
Experience managing marketing budgets of €100M+ and growing consumer brands through clear, distinctive positioning
A track record leading large brand platforms and cross-channel campaigns, including TV and digital
Deep experience with brand redesigns, visual identity, packaging, social, influencer, content, and e-commerce
Fluent German and English, plus a pragmatic, low-ego leadership style suited to fast-growth environments

Who this fits

You’ll suit this role if you can pair director-level brand leadership with hands-on execution and lead both internal creatives and agencies. You’ll work full time, with regular on-site collaboration at the Hamburg headquarters every two weeks, despite the role offering remote flexibility. The position fits someone comfortable in an entrepreneurial, fast-moving consumer brand environment.

From the employer

Start: Immediately | Level: Director | Location: Hamburg, hybrid| Type: Full time (40h/week)

We are looking for an experienced Brand Director (gn) at More Nutrition to shape the future of one of the most exciting brands in the health, fitness, and nutrition space.

In this role, you will own the brand strategy, positioning, and communication ecosystem across all categories, channels, and markets. You will act as the guardian of the brand, ensuring consistency across every touchpoint while driving awareness, consideration, and long-term brand equity.

You combine strategic brand leadership with hands-on execution. You know how to build iconic consumer brands, develop impactful communication platforms, and lead cross-functional teams to deliver outstanding business results.

This is a hybrid role that requires regular (bi-weekly) on-site collaboration at our Hamburg headquarters.

Your Mission

You bring 10+ years of international brand marketing experience, with direct multi-market responsibility on a major FMCG brand—food, beverage, beauty, or health/personal care
You have owned marketing budgets of €100M+ and have a proven track record of building and scaling consumer brands through distinctive positioning—not just executing within a framework set by others
You have led the development of brand platforms, communication architectures, and integrated campaigns from the ground up—mass media first, with seamless integration of digital, influencer, and e-commerce across masterbrand and product categories
You have director-level ownership of brand redesigns, visual identity systems, and packaging strategies, with a strong eye for creative consistency across all consumer touchpoints
You have successfully led both in-house creative teams and external agencies, maintaining high standards while driving executional excellence in fast-moving environments
You thrive in entrepreneurial, high-growth settings and combine sharp strategic thinking with a pragmatic, low-ego, action-oriented leadership style
You speak German and English fluently

Your Qualifications

You bring 10+ years of international brand marketing and communications experience, ideally within FMCG or other fast-moving consumer environments
You have a proven track record of building, scaling, and strengthening consumer brands through distinctive positioning and impactful communication
You have led the development of large-scale brand platforms, communication architectures, and integrated campaigns across multiple channels, including TV and digital
You have extensive experience driving brand redesigns, visual identity systems, and packaging strategies across multiple categories and consumer touchpoints
You are equally comfortable defining long-term brand strategy and diving into campaign execution, content development, and creative reviews
You have successfully led and inspired both in-house creative teams and external agencies, maintaining high creative standards while driving executional excellence
You bring strong expertise in digital-first, social, influencer, content, and e-commerce-driven brand building
You thrive in fast-growing, entrepreneurial environments and combine strategic thinking with a pragmatic, low-ego, and action-oriented leadership style

What makes this role exciting

You shape the future of a fast-growing international consumer brand with significant visibility and impact
You influence how millions of consumers experience our brand across products, channels, and markets
You lead high-impact brand and communication initiatives with full ownership and creative freedom
You work with passionate teams in a dynamic environment where speed, ambition, and innovation drive everything we do

Why choose us?

Shape the future: Be part of a disruptive, influencer-driven brand that’s transforming functional nutrition.
Join a movement: Help empower a passionate, growing community of consumers who believe in what we do.
Make an impact: Lead with purpose and play a key role in making More Nutrition a billion Euro brand.

If you’re ready to bring your energy, passion, and drive to a brand that’s redefining weight management, we want to hear from you. Apply now and let’s create something extraordinary together.

You can also expect, among other things

Attractive employee discounts
Subsidized EGYM Wellpass membership
Access to Corporate Benefits
Subsidy for the "Deutschlandticket"
Company pension scheme
Workation opportunities
Up to two monitors for your home office setup, if needed
Flexible working hours and remote work options (up to 100%)
Free parking at our headquarters
Dogs are welcome in the office
Free products from our brands available in the office

About us

The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over one billion euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020.

TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community, ESN is the German market leader for sports nutrition (protein powder, protein bars, sports supplements). More Nutrition enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals.

This is us - The Quality Group - nice to meet you! Now it's your turn!