Manager, Marketing Technology Ops
At a glance
Manager-level General Marketing role at The Hershey Company. New York · $113,120–$141,400 base.
growthroles summary, based on the employer's posting.
What you'll do
- Help move the marketing technology roadmap forward by assessing platform results and surfacing new capabilities and improvement opportunities
- Coordinate with teams and vendors on system changes, integrations, upgrades, releases, and user acceptance testing
- Set up audience, identity resolution, and activation practices across customer data, CRM, and campaign platforms
- Keep technology workflows, documentation, and operating standards current to support compliant, repeatable execution
- Track vendor agreements, licenses, service commitments, and platform use while supporting user adoption
What you bring
- A bachelor’s degree in a relevant business, marketing, technology, or analytics field, or comparable education and experience
- At least five years in marketing technology, digital commerce, marketing operations, CRM, or a related area
- Hands-on experience with marketing platforms, campaign operations, data connections, and digital marketing systems
- Working knowledge of MarTech architecture, customer data, audience management, tagging, APIs, and SaaS
Who this fits
This manager role suits someone experienced in marketing technology who can coordinate stakeholders, vendors, and cross-functional initiatives. The position is hybrid, based in New York, NY or Hershey, PA.
From the employer
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.Location
New York, NY or Hershey, PA Hybrid in office
How will you fit in the big picture?
As Manager, Marketing Technology Operations, you will play a critical role in enabling Hershey’s digital growth strategy by supporting the execution, governance, and optimization of marketing technology platforms. Reporting to the Senior Manager, Marketing Technology, you will help ensure marketing systems, tools, and integrations are operating effectively across Commerce, CRM, Content, and Media channels. This role sits within Consumer Connections and partners closely with Marketing, IS, Data Strategy, eCommerce, and external technology providers to improve platform performance, drive operational excellence, and support innovation across Hershey’s marketing ecosystem. You will also contribute to the evaluation and adoption of emerging technologies, including AI-enabled capabilities.What will you do?
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- Support execution and operationalization of the MarTech roadmap, providing insights on platform performance, emerging capabilities, and innovation opportunities.
- Assist with platform evaluations, business case development, and documentation for new MarTech investments.
- Partner with internal teams and vendors to support system enhancements, integrations, upgrades, releases, and user acceptance testing.
- Help govern audience frameworks, identity resolution strategies, and activation processes across platforms such as CDPs, DMPs, CRM, and campaign tools.
- Maintain marketing technology documentation, workflows, and operational standards to ensure scalable, compliant execution.
- Manage relationships with key MarTech partners and vendors, helping track licenses, contracts, SLAs, and platform utilization.
- Support change management and adoption efforts to maximize platform value realization across the organization.
- Collaborate cross-functionally to translate business needs into clear requirements and actionable technology solutions.
Minimum Education & Requirements
Education:
Bachelor’s degree in Marketing, Business, Information Systems, Technology, Analytics, or a related field.Equivalent combination of education and relevant experience will be considered.Experience:
- 5+ years of relevant experience in Marketing Technology, Digital Commerce, Marketing Operations, CRM, or related fields.
- Experience managing marketing platforms, campaign operations, data integrations, and digital marketing ecosystems.
- Strong understanding of modern MarTech architecture, customer data, audience management, tagging, APIs, and SaaS technologies.
- Experience working within consumer packaged goods (CPG), retail, or complex multi-brand environments preferred.
- Demonstrated ability to manage multiple stakeholders, vendors, and cross-functional initiatives.
Benefits & Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
The anticipated base salary range for this role is $113120 to $141400 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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