Lifecycle Marketing Specialist

About Abacum

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.

Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!

About the Role

Abacum is hiring a Content & Marketing Operations Manager to be the engine room of our marketing team. This is a hybrid role — part content production, part distribution /ops — designed for someone who can write a competitive blog post in the morning and build a HubSpot workflow in the afternoon.

You'll own the systems, analytics, and content operations that keep our marketing machine running. When we say "ops," we don't mean dashboards, we mean the actual plumbing that connects content to pipeline: website updates, email automation, lead routing, AEO/SEO execution, analytics tracking, and content production workflows.

What You'll Own

Content Operations (≈50%)

• Content production: Manage the editorial calendar and content pipeline. Draft and coordinate with external writers, PMMs, and subject matter experts to produce blog posts, case studies, competitive content, and email copy on schedule.

• SEO/AEO execution: Own SEO and AEO execution - publishing optimized content, managing technical SEO updates, building internal links, and monitoring rankings. You'll keep the organic engine running and growing.

• Email & lifecycle content: Build and maintain email nurture sequences, newsletter sends (e.g. Mostly Metrics), event promotion emails, and lifecycle campaigns in HubSpot.

• Content distribution: Ensure every piece of content is properly distributed across channels - social, email, website, partner channels. No content dies on the blog.

Marketing Operations (≈50%)

• Website management: Own the Abacum marketing website in Framer. Publish new pages, update existing content, manage landing pages for campaigns, and coordinate with Julieta (Design) on website updates.

• Marketing analytics: Own PostHog (website analytics + A/B testing), Google Analytics 4, and marketing reporting. Maintain dashboards. Pull weekly data for the demand report.

• HubSpot operations: Manage lead routing (Default), lead scoring, email workflows, form management, and CRM hygiene. Be the person who knows where every lead goes and why.

• Tracking & attribution: Maintain server-side tracking (Stape), UTM conventions, and campaign tracking. Ensure every dollar spent can be traced to pipeline.

• Tool administration: Admin for marketing tech stack including Framer, PostHog, HubSpot, Semrush, Screaming Frog, AirOps, Stape, and related tools.

What We're Looking For

• 3–5 years in B2B SaaS marketing with experience across both content production and marketing operations. You've written content AND you've built workflows — that's the key.

• Strong HubSpot experience (workflows, lead scoring, email automation, reporting).

• Comfortable with website CMS platforms (Framer, Webflow, WordPress). You don't need to be a developer, but you can publish pages, update copy, and build landing pages without help.

• Working knowledge of analytics tools — PostHog, GA4, or similar. You can pull data, build a basic dashboard, and explain what the numbers mean.

• Solid writing and editing skills. You can produce a clean, on-brand blog post or email sequence. You don't need to be a creative writer. You need to be a clear, efficient content producer.

• Organized and process-oriented. You're the person who builds the system from scratch.

• Comfortable in a small, fast-moving team.

Nice to Haves

• Experience with SEO tools (Semrush, Screaming Frog, Ahrefs).

• Familiarity with server-side tracking / tag management (Stape, GTM).

• Experience with lead routing tools (Default, Chili Piper, LeanData).

• Experience in FP&A, fintech, or B2B finance software.

• Spanish fluency (nice but not required for BCN office).

Benefits

• Competitive compensation including equity package

• Competitive vacation policy

• Medical Insurance

• L&D budget

• Access to Meditopia (wellbeing platform)

• Language courses (English / Spanish)

Our Values

Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.

Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.

Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.

Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.