Director of Sales & Marketing

The Archetype Strategy archetypestrategy.com Open · verified Sep 18, 2026

Remote Worldwide Full-time Director Marketing Leadership

Leadership Marketing Leadership role at The Archetype Strategy. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the sales plan for mid-market and enterprise buyers in telecom, data infrastructure, and construction
Run opportunities from initial prospecting through pitches, negotiations, and closed deals
Build the pipeline, then grow and coach a small sales or business development team over time
Lead campaigns, case studies, and online channels to generate interest in fiber, cabling, DAS, Wi-Fi, and data centers
Set growth targets and performance measures with leadership, report results, and find expansion markets

What you bring

Bring five to ten years in B2B sales, business development, or marketing, preferably in telecom, infrastructure, or industrial services
Show you have created and won pipelines from the ground up
Understand digital marketing and inbound lead generation
Communicate exceptionally and build strong client relationships
Travel regularly for client meetings, conferences, and industry events

Who this fits

You’ll fit a hands-on, entrepreneurial role in a growing company, owning sales and marketing across telecom and infrastructure offerings. The job is remote, with the U.S. preferred, and requires regular travel for client meetings, conferences, and industry events. Over time, you may hire and mentor a small sales or business development team.

From the employer

Director of Sales & Marketing

Location: Remote (U.S. preferred) — Travel Required
Company: Archetype Infrastructure Solutions

About Us

Archetype Infrastructure Solutions is a fast-growing firm specializing in telecommunications and structured cabling solutions. We deliver mission-critical infrastructure to support modern businesses and organizations in construction, utilities, and civil engineering. Our services include:

Fiber Optic Services — Splicing, termination, testing, and maintenance.
Low Voltage Cabling — Structured cabling, Cat5e/6/6a, and backbone solutions.
Distributed Antenna Systems (DAS) — Enhanced wireless coverage and network expansion.
Wi-Fi & Network Solutions — Installation and optimization of wireless networks.
Data Center & Server Room Infrastructure — Rack and cabinet installations, power management, and cooling solutions.

We are building a reputation for reliability, innovation, and results, and we’re now ready to scale.

The Opportunity

We are seeking a Director of Sales & Marketing to take full ownership of our growth strategy. This leader will design and execute the go-to-market plan, expand brand visibility, and generate inbound client interest — all while enjoying the flexibility of a remote role with the excitement of in-person travel for client engagement, networking, and industry events.

Key Responsibilities

Sales Leadership

Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction.
Own the full sales cycle: prospecting, pitching, negotiating, and closing.
Build and manage a pipeline of qualified opportunities.
Over time, hire and mentor a small team of sales/business development professionals.

Marketing & Growth

Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions.
Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise.
Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted.
Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.

Strategy & Reporting

Partner with company leadership to define growth targets and priorities.
Establish KPIs for sales and marketing performance and provide regular reports.
Identify new markets, verticals, and opportunities for expansion.

Qualifications

5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services.
Proven track record of building and closing pipelines from scratch.
Strong understanding of digital marketing and inbound lead generation.
Entrepreneurial, hands-on, and comfortable working in a growing company environment.
Exceptional communication and relationship-building skills.
Willingness to travel regularly for client meetings, conferences, and industry events.
Bonus: Existing network of telecom, construction, or IT infrastructure contacts.