Digital Marketing Specialist (with Website Management Experience)

The Archetype Strategy archetypestrategy.com Open · verified Sep 18, 2026

Remote Worldwide Full-time Mid-level Digital Marketing

Mid-level Digital Marketing role at The Archetype Strategy. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run digital marketing plans for The Archetype Strategy and its divisions, tying work to business goals
Manage daily social content across LinkedIn, Facebook, Instagram, TikTok, and other channels while maintaining a consistent voice
Own website updates, content planning, SEO, and analytics improvements using WordPress or a similar platform
Run Google, LinkedIn, and Facebook ad campaigns, managing budgets, performance, and ROI reporting
Create review-management processes and use analytics to recommend growth actions

What you bring

Bring at least five years of digital marketing experience, preferably in B2B or service-based work
Show meaningful success growing revenue and brand visibility for companies
Know social media, digital advertising, SEO, website management, and online reputation work
Use Canva or Adobe Creative Suite and communicate and manage projects effectively
Work independently in a fast-moving, multi-brand setting

Who this fits

This role suits a self-directed marketer who can move across strategy, content, websites, advertising, reputation, and reporting for multiple brands. You’ll work remotely on a flexible, results-focused schedule and collaborate with leadership to connect marketing with business objectives.

From the employer

About Us:
At The Archetype Strategy, we’re building Texas’ top staffing and workforce solutions across construction, logistics, and fiber tech industries. We pride ourselves on reliability, growth, and delivering the best talent to our clients. We’re looking for a Senior Digital Marketing Specialist who can help us expand our online presence, strengthen our brand reputation, and accelerate growth across all our divisions.
Role Overview:
As the Senior Digital Marketing Specialist, you’ll own our marketing strategy across multiple brands, manage digital advertising, oversee our website and social media presence, and implement campaigns that drive results. You’ll also work closely with leadership to align marketing with business goals and ensure consistent branding across the board.

Responsibilities:
Marketing Strategy & Execution

Develop and execute comprehensive digital marketing strategies to grow The Archetype Strategy and its divisions.
Align marketing initiatives with overall business objectives, collaborating closely with leadership.

Social Media Management

Oversee and execute daily content on LinkedIn, Facebook, Instagram, TikTok, and other platforms.
Develop content calendars, grow engagement, and ensure consistent brand messaging.

Website & SEO

Manage website updates, content strategy, and SEO optimization (WordPress or similar).
Monitor website analytics, traffic, and conversions to drive continuous improvement.

Online Reviews & Reputation

Develop processes to collect, monitor, and respond to Google Reviews and other platforms.
Build a positive online reputation through consistent engagement and proactive management.

Digital Advertising

Plan and execute campaigns on Google Ads, LinkedIn Ads, and Facebook Ads.
Manage budgets, optimize performance, and report on ROI.

Analytics & Reporting

Use Google Analytics, social media insights, and ad platform metrics to analyze campaign performance.
Provide regular reports with actionable recommendations for growth.

Requirements:

5+ years of experience in digital marketing, ideally in B2B or service-based industries.
Proven track record of helping companies grow revenue and brand presence significantly.
Expertise in social media management, digital advertising, and SEO.
Strong understanding of website management (WordPress or similar platforms).
Experience managing online reputation and Google Reviews.
Proficiency in design tools like Canva or Adobe Creative Suite.
Excellent communication and project management skills.
Self-starter who thrives in a fast-paced, multi-brand environment.

Compensation:
Competitive pay based on experience and results.
Flexible schedule — results-driven, not micromanaged.