Brand Marketing Partner
Mid-level Brand Marketing role at thatgamecompany. Remote, United States · full-time · $78,500–$145,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set social and brand growth plans around each published game's distinct identity
- Launch digital and physical campaigns built to earn organic reach and engagement
- Run creator programs from partner discovery and outreach through production, launch, and measurement
- Grow communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms
- Create shareable content and build playbooks, calendars, and metrics for repeatable growth
What you bring
- A proven record of growing audiences at a digital-first company
- Strong knowledge of TikTok, Instagram, YouTube Shorts, emerging platforms, creator culture, and audience behavior
- Creative judgment backed by analytical discipline and clear campaign reasoning
- Strong writing and communication skills, with flexibility across brands, audiences, and moments
- Experience taking complex cross-functional projects from concept through launch with accountability
Who this fits
This role suits a self-directed builder who works well in ambiguity and enjoys creating new programs from scratch. It is remote across the US and Canada, but you must be authorized to work for any US employer. Visa sponsorship is not available.
From the employer
Brand Marketing Partner
Remote US & Canada
Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.
What You'll Do
Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning
Who We Are Looking For
Entrepreneurial and self-driven. You thrive in ambiguity, move fast, and build what doesn't exist yet. You are excited about building from 0 to 1
Proven track record building and scaling audience growth at a digital-first company
Sharp creative instinct paired with analytical discipline. You design campaigns worth sharing and know exactly why they worked
Deep understanding of platform mechanics, creator culture, and audience behavior across TikTok, Instagram, YouTube Shorts, and emerging platforms
Excellent writing and communication skills with the ability to shift voice across brands, audiences, and moments
Experience leading complex, cross-functional projects from concept to launch with precision and accountability
Familiarity with gaming communities and their cultures is a strong plus, paired with genuine curiosity for audiences less represented in gaming. Our goal is to expand who games are for
Streaming and on-camera communication skills are a plus
Perks:
Paid Time Off, Holidays and Two Weeks Winter Break
Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
Pet Insurance for those who need it too.
Compassionate leave for employees who needs to take care of their family members
Pre-tax wellness stipend
Pre-tax work from home stipend
Access our savings plan (401K program) with company match
Mental health resources including Headspace membership and Employee Assistance Program (EAP)
Discount portal for everyday goods and services
Employee inclusive and diversity initiatives such as Grow Together
Support for personal professional development
We look forward to meeting you!
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this position is $78,500 USD to $145,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.
Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.