Brand Manager - China

thatgamecompany thatgamecompany.com Open · verified Aug 23, 2026

On-site Shanghai Full-time Manager Brand Marketing

Mid-level Brand Marketing role at thatgamecompany. Shanghai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Help shape TGC’s brand direction and messaging for China
Lead or substantially support campaigns, offline experiences, and content programs
Coordinate with global teams, local partners, and internal stakeholders to deliver work
Review copy, visuals, video, and offline materials for consistent brand expression
Turn project retrospectives into lasting insight about Chinese players and the local market

What you bring

Bring three to five years in branding, marketing, or content roles
Show that you can take projects from initial planning through completion
Communicate strongly in both Chinese and English, in writing and conversation
Think about brand value over the long term rather than short-term results

Who this fits

You’ll fit a role that combines strategic brand thinking with hands-on delivery and close collaboration across local and global groups. A real love of games, strong creative judgment, and alignment with TGC’s philosophy matter here. The position is onsite in Shanghai, China.

From the employer

Brand Manager - China

thatgamecompany is best recognized for creating award-winning, enriching, and
meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
is our most complex undertaking to date. It is a social network built around the values
inherited from a powerful humanistic story. It is a live experience continuously evolving
inside a global online theme park.

Role Overview
We are looking for a Brand Manager with strong brand judgment and a genuine
passion for games and creative work, to help shape and drive TGC’s brand presence
and key brand initiatives in China.

This role requires both long-term brand thinking and solid execution capability.

Responsibilities

• Support the development and execution of TGC’s brand direction and core
messaging in China
• Own or deeply contribute to brand-level projects, including brand campaigns,
offline experiences, and content initiatives
• Collaborate closely with global teams, local partners, and cross-functional
stakeholders to deliver projects effectively
• Participate in the planning and review of brand-related content (copy, visuals,
video, offline materials) to ensure brand consistency
• Conduct post-project reviews and build long-term insights into Chinese players
and the local market

Requirements
• 3–5 years of experience in branding, marketing, or content-related roles
• Proven experience managing projects end-to-end
• Strong written and verbal communication skills in both Chinese and English
• A long-term brand mindset, beyond short-term marketing performance

We Value
• A genuine love for games, with clear taste and judgment
• Alignment with TGC’s philosophy and creative values; familiarity with or passion
for TGC games is a strong plus

Real interest in emotionally driven, experience-oriented brands, beyond surface-level