Product Marketing Specialist
At a glance
Mid-level Product Marketing role at Thales. Amersfoort CDI · full-time.
Pay not stated Product Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Help bring IAM Devices products to market through launches and related go-to-market work
- Create product briefs, brochures, web pages, presentations and campaign materials, keeping them current
- Turn technical product details into clear customer benefits and marketing messages
- Prepare sales guides, cheat sheets and training materials to help sales teams
- Coordinate content with product management, sales and marketing, then support campaigns and track marketing indicators
What you bring
- A bachelor’s degree in marketing, business, communications, engineering or a related discipline
- At least three years of marketing experience in a B2B technology setting
- Experience creating product content and explaining technical concepts in clear language
- Strong writing, coordination and organizational abilities
Who this fits
This role suits a mid-level marketer who can create product content, support launches and equip sales teams. You’ll work with the Product Marketing Manager and coordinate across international teams while managing competing deadlines. The role is based in Amersfoort, Netherlands, and listed as remote.
From the employer
Position Summary
Support the development and execution of the marketing mix for the IAM Devices portfolio throughout its lifecycle, in support of the
Product Line’s business ambitions and objectives. Working closely with the Product Marketing Manager, contribute to product launches,
marketing content and sales enablement to drive awareness and adoption.
Essential Functions / Key Areas of Responsibility
- Contribute to product launches and go-to-market activities for IAM Devices.
- Develop and maintain product briefs, brochures, web content, presentations and campaign assets.
- Translate technical features into clear customer benefits and compelling marketing messages.
- Create sales enablement materials, including sales guides, cheat sheets and training content.
- Coordinate with Product Management, Sales and Marketing to ensure content accuracy and consistent messaging.
- Support campaign execution and monitor relevant marketing indicators.
Minimum Requirements: Skills, Experience, Education, Technical/Specialized Knowledge, Certifications, Language
- Bachelor’s degree in Marketing, Business, Communications, Engineering or a relevant discipline.
- Three or more years of relevant marketing experience in a B2B technology environment.
- Experience developing product-related content and translating technical concepts into clear communications.
- Strong writing, coordination and organizational skills.
- Ability to work effectively across international teams and manage competing deadlines.
Preferred Qualifications
- Experience in product marketing, cybersecurity or identity and access management.
- Familiarity with hardware authenticators and FIDO authentication.
- Experience supporting product launches, integrated campaigns and sales enablement.
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