Sr. Specialist, Programmatic Operations
At a glance
Senior Programmatic role at TelevisaUnivision. Miami · full-time · no salary stated · we estimate $91,625–$143,654 across the United States.
TelevisaUnivision has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Assess partner results and recommend ways to grow programmatic ad revenue, coordinating with product, yield and sales teams
- Turn marketing briefs into audience- and KPI-aligned programmatic plans, then deliver ads through automated workflows
- Track campaign pacing, budgets and results, adjusting live campaigns to improve performance
- Build audience groups from DMPs and CRM integrations, and use analytics platforms to create performance reports
- Resolve monetization and delivery problems, and develop programmatic approaches and technical guides across the listed ad formats
What you bring
- A relevant marketing or advertising graduate degree plus one year in the field, or an undergraduate degree plus five years of related experience
- Knowledge of programmatic and digital advertising, analytics and optimization tools
- Experience with complex data modeling, predictive targeting and cross-platform planning
Who this fits
This remote role suits someone with programmatic advertising operations experience who can combine campaign optimization with data-driven audience work. The stated education and experience pathways are a relevant graduate degree with one year of experience, or a relevant bachelor's degree with five years; suitable combinations of education, training and work experience are also accepted.
From the employer
TelevisaUnivision Management Company in Miami, FL seeks a full-time Sr. Specialist, Programmatic Operations to define innovative solutions to complex programmatic business problems. Analyze partner performance and provide recommendations on programmatic advertising revenue improvement while working together with Product Management, Yield, and Sales Teams. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. Translate marketing briefs into programmatic strategies that align with brand goals, target audience segments, and KPIs. Create effective programmatic advertising strategies using automated workflow to effectively deliver ads to target audience. Monitor campaign pacing, budget allocation, and performance metrics, making real-time optimizations to improve results. Work with data to build custom audience segments using DMPs (Data Management Platforms) and CRM data integrations. Leverage analytics platforms to generate performance reports. Support troubleshooting of monetization and campaign delivery issues such as under pacing, reporting, discrepancies, ad architecture, and technical issues. Create innovative programmatic solutions across Audio, Streaming Video (CTV/OTT), display, video, and native. Create external technical and support documentation across all platforms.
Master’s degree or equivalent in Marketing, Advertising, or related field plus 1 year of experience in the occupation or as a digital advertising operations specialist or manager. Will also accept a Bachelor’s degree or the equivalent in Marketing, Advertising, or related field plus 5 years of experience in the occupation or as a digital advertising operations specialist or manager. Employer is willing to accept any suitable combination of work experience education, and training.
Must have knowledge of programmatic advertising, digital advertising, analytics, and optimization tools. Must have experience creating complex data modeling, predictive targeting, and cross-platform strategy.
This is a Telecommuting/Remote position.
Apply on-line at TelevisaUnivision’s career page: https://corporate.televisaunivision.com/careers/
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
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