Social Media Coordinator to Founder & CEO

tarte cosmetics Open · verified Sep 18, 2026

On-site New York Full-time C-Suite Social Media

Leadership Social Media role at tarte cosmetics. New York · full-time · $66,350–$66,500 base.

SalaryStated by tarte cosmetics

$66,350 – $66,500

Base salary for this role, in USD per year, as published in the posting.

This role, from tarte cosmeticsOur estimate for the market: $129,000–$132,500

Below the market median of $130,000 for lead social media roles in New York.

Worked out from 5 postings that stated pay, median $130,000. Last updated Sep 17, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run the CEO’s social content from ideas and filming through editing, captions, scheduling and posting
Keep the CEO’s content calendar, approvals, deadlines and publishing workflow organized
Create platform-specific short-form content and spot timely opportunities in trends and cultural conversations
Manage profiles, social commerce accounts and community interactions, escalating important messages
Support launches, events, travel and daily requests while tracking performance and coordinating with internal teams

What you bring

At least two years in social media, content creation, influencer marketing, executive social support or a related field
Hands-on experience taking social content from initial concept to publication and maintaining content calendars
Strong short-form video production skills using tools such as CapCut, TikTok and Instagram
Knowledge of TikTok, Instagram, Pinterest, Snapchat and emerging platforms, plus strong voice-matching copywriting
Highly organized, discreet and responsive, with AI-tool proficiency and willingness to handle frequent travel and after-hours work

Who this fits

You’ll suit this role if you can work closely with a Founder and CEO, protect sensitive information and make quick creative decisions while priorities shift. The position is hybrid in the greater New York City area, with onsite work at least three days each week. You must be available for evenings, weekends and frequent travel, sometimes with limited notice.

From the employer

Social Media Coordinator to Founder & CEO

tarte cosmetics is seeking a social-savvy, highly creative and organized Social Media Coordinator to support our Founder & CEO. This role is ideal for an experienced content creator and social media professional who understands how to turn everyday moments into engaging, platform-relevant content while managing multiple priorities in a fast-paced environment.

The Social Media Coordinator will help manage the day-to-day execution of the CEO’s social presence, including content planning, filming, editing, publishing and community engagement. This individual will also maintain the CEO’s content calendar, manage social commerce platforms and coordinate with internal teams to ensure content is timely, engaging and aligned with both the CEO’s voice and tarte’s brand.

This is a hybrid position based in the New York City area and requires the ability to work onsite at least three days per week. Flexibility to work evenings and weekends and travel frequently is essential.

Responsibilities

Coordinate the end-to-end creation and publishing of social content, including brainstorming, filming, editing, caption writing, scheduling and posting
Create engaging, high-quality content that reflects the CEO’s voice, personal brand and day-to-day activities
Own and maintain the CEO’s social content calendar, ensuring deliverables, approvals and publishing timelines stay on track
Develop platform-specific content ideas that support audience growth, engagement and brand storytelling
Monitor social trends, emerging formats, viral sounds and cultural conversations to identify timely content opportunities
Manage the CEO’s social media profiles and social commerce accounts, including Amazon Storefront, LTK and ShopMy
Write on-brand captions, video scripts, social copy and other short-form content
Lead day-to-day community management by monitoring comments, engaging with followers and escalating important messages or opportunities
Coordinate with internal social, creative, communications, influencer and marketing teams to support launches, events and key brand moments
Organize content files, raw footage, drafts, approvals and links to maintain an efficient and accessible workflow
Monitor content performance and platform insights, identifying trends and recommending ways to strengthen reach and engagement
Provide onsite and real-time content support during meetings, events, product launches, travel and other key moments
Manage multiple projects and shifting priorities while maintaining a high level of accuracy, responsiveness and discretion
Support select personal and administrative needs, including coordinating packages, returns, product orders and other day-to-day requests
Take on additional social, creative and coordination projects as needed

Requirements

2+ years of professional experience in social media management, content creation, influencer marketing, executive social support or a related role
Demonstrated experience managing social content calendars and coordinating content from concept through publication
Strong short-form video filming and editing skills, with proficiency in tools such as CapCut, TikTok and Instagram
In-depth knowledge of TikTok, Instagram, Pinterest, Snapchat and emerging social platforms, including current trends, features and best practices
Strong copywriting skills and the ability to adapt content to match an established voice and personal brand
Highly organized and detail-oriented, with the ability to manage multiple deadlines and priorities in a fast-moving environment
Creative, resourceful and proactive, with strong instincts for identifying compelling content opportunities in real time
Comfortable working closely with a Founder & CEO and handling sensitive information with professionalism and discretion
Strong communication and cross-functional collaboration skills
Ability to work independently, take ownership of projects and respond quickly to changing needs
Comfortable balancing social media responsibilities with select administrative and personal-assistant tasks
Flexibility to work outside traditional business hours, including evenings and weekends
Ability and willingness to travel frequently, sometimes with limited notice
Based in the greater New York City area and able to work onsite at least three days per week
Proficiency with AI tools such as Claude, ChatGPT and Gemini
Experience with social commerce or affiliate platforms such as Amazon Storefront, LTK and ShopMy is strongly preferred

Our Perks

Salary range: $66,350-66,500 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
Medical, dental, vision, 401K plan & access to health & wellness programs
Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
Makeup gratis, employee discount on tarte.com, team give back initiatives
Friendly, fun, creative & collaborative work environment

tarte cosmetics is an equal opportunity employer.