Mr D - Senior Copywriter and Content Strategist

takealot.com Open · verified Sep 13, 2026

Cape Town Senior Content Strategy

Senior Content Strategy role at takealot.com. Cape Town.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create campaign ideas and copy for email, web, social, ads, app messages, and blogs
You'll protect a consistent brand voice across food, grocery, retail, and other business areas
You'll turn complicated ideas into persuasive stories that support conversion and retention
You'll work with creative, product, marketing, and operations partners on integrated campaigns
You'll edit content and check quality for a small copy team across CTAs, promotions, SEO content, scripts, and editorial

What you bring

Bring a bachelor's degree or equivalent in communications, copywriting, branding, marketing, or brand strategy
Show five-plus years in the industry, a through-the-line portfolio, and published article examples
Have senior copywriter, product copywriter, or comparable experience, with CMS use and basic keyword-search knowledge
Demonstrate comfort writing across digital ads, mobile UX, social, performance, PR, radio, in-app, and other formats
Be able to lead a small team, coordinate a content calendar, and handle an agency relationship

Who this fits

This role suits a strategic, detail-focused writer who works independently, communicates clearly, manages time well, and enjoys a fast-paced startup environment. You should understand social platforms and their best practices, and be comfortable working with designers, strategists, marketing, product, and operations. The role is based in Cape Town and reports to the Head of Creative Studio. The employer says preference will be given to people from disadvantaged backgrounds and people with disabilities.

From the employer

Mr D, a division of the Takealot Group, is looking for a highly talented Senior Copywriter and Content Strategist to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!

Think you’ve been challenged before? Think again!

Scale: Show the millions of Mr D customers what you can do
Learn: We work with the best of the best, and then some.
Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

This position reports to the Head of Creative Studio

Purpose of the role :To craft compelling copy that resonates across a diverse brand ecosystem, including restaurants, groceries, retailers, and beyond .To collaborate with the design and marketing teams to deliver engaging campaigns, app content, digital experiences, and more. Play a vital role in shaping the tone of voice and communication style across channels, ensuring alignment with our brand identity and business objectives .To manage a small team of copywriters’ quality and accuracy of work.

Your responsibilities will include:

1. Concept & Content Development
• Develop creative campaign concepts and write standout copy for various brand materials such as email, website, social media, advertising, in-app notifications, and blog content.
• Collaborate with designers, strategists, and marketing teams to bring campaigns and creative ideas to life.
2. Brand Tone & Voice
• Act as a voice champion for the brand, ensuring consistency in messaging and tone across verticals (food, groceries, retail, etc.).
• Work on evolving and adapting the brand voice to connect meaningfully with different audiences and platforms.
3. Strategic Storytelling
• Turn complex ideas into clear, impactful, and emotionally engaging narratives that drive customer conversion and retention.
• Help shape brand storytelling to reflect our mission and differentiate us from competitors.
4. Collaborative Ideation
• Partner closely with members of the Creative Studio such as designers, art directors, and motion teams to develop integrated campaigns.
• Support cross-functional teams including Product, Marketing, and Operations with copy needs that align with broader business goals.
5. Editorial Ownership
• Take ownership of written content for app CTAs, promotions,SEO-friendly digital content, advertising scripts, and long-form editorial.
• Proofread and refine copy to ensure clarity, grammatical accuracy, and creative excellence.

.Attributes required:

Ability to translate a creative concept into a clear content plan
Strategically driven with a sound understanding of brand and business growth.
Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio etc
Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
Detail oriented
Excellent proof-reader
Must be able to manage a team, a content calendar and an agency relationship.
Takes initiative and works well independently
Strong communication and time management skills
An enthusiasm for being a part of a fast-paced start-up environment
Blogging and ad agency experience advantageous
An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
Solid time-management skills

Qualifications ,Experience and Competencies:

Bachelor’s degree or equivalent qualification in communications/copywriting/branding/marketing/brand strategy
Computer literacy essential
Creative track record with 5+ years industry experience with a through the line portfolio
Experience working at creative agency advantageous
Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous)
Proven work experience as a Senior Copywriter ,Product Copywriter or similar role
Portfolio of published articles
Hands-on experience with Content Management Systems
Basic keyword search knowledge

Let’s talk about life @ Mr D

The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
Free parking: No more 5km fun runs to your desk (unless you want to)

Like what you see?

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference