Senior Content Strategist
Pune Full-time Senior Content Strategy
At a glance
Senior Content Strategy role at Dentsuaegis. Pune · full-time.
Pay not stated Content Strategist salary
RoleContent Strategy
SenioritySenior
LocationPune
EmploymentFull-time
PostedOct 13, 2026 · 11d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Shape content plans around client objectives, audience needs and brand direction, keeping them aligned across the customer experience
- Build project deliverables such as audits, content models, journey maps, site maps and migration plans
- Research audience needs, performance data and competitors with strategists and analysts to set content goals and KPIs
- Design governance, production workflows and metadata approaches for content across owned channels and platforms
- Create reusable strategy methods for teams and clients, while helping strengthen the content practice
What you bring
- A related bachelor's degree and at least three years in strategic content work
- A record of producing strategic content artifacts, including audits, models, journey maps or taxonomies
- Hands-on familiarity with content management systems and measurement platforms
- You can interpret data, refine content plans and present clear recommendations to senior client and internal leaders
Who this fits
This senior role suits someone who can lead content strategy while working closely with project teams and client leaders. It is based in Pune and is a permanent, full-time position.
From the employer
Job Description:
Key Responsibilities:
- Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
- Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
- Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
- Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
- Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
- Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients
Summary of expectations
- Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment
- Ability to drive content strategy while collaborating closely with project teams and client leaders
- Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
- Experienced with content management systems and measurement platforms
- Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
- Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
- Willingness to be a proactive leader in content strategy and on project teams
Location:
DGS India - Pune - Indiqube OrchidBrand:
MerkleTime Type:
Full timeContract Type:
Permanent
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