Sr. Growth Marketing Manager

Tabs tabs.com Open · verified Aug 17, 2026

On-site New York Full-time Senior Growth Marketing

Senior Growth Marketing role at Tabs. New York · full-time · $140,000–$190,000 base.

SalaryStated by Tabs

$140,000 – $190,000

Base salary for this role, in USD per year, as published in the posting.

This role, from TabsOur estimate for the market: $125,000–$178,625

Above the market median of $147,500 for senior growth marketing roles in New York.

Worked out from 42 postings that stated pay, median $147,500. Last updated Aug 16, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run paid social strategy, execution, creative coordination, budgets, and optimization across LinkedIn, Meta, and other channels
Help manage paid search with agency partners while improving performance and scale
Build HubSpot campaign systems, integrations, and lead-routing workflows
Test website conversion paths and execute SEO and AEO work in AirOps
Maintain dashboards that link media spend to pipeline, opportunities, and revenue

What you bring

Five to seven years in growth or demand generation marketing, preferably within B2B SaaS
End-to-end ownership of paid social, including planning, launch, optimization, and performance reporting
Paid search experience with Google Ads, agency collaboration, and readiness to take on more direct execution
Deep practical HubSpot experience across forms, workflows, programs, and reporting
Hands-on CRO knowledge plus SEO fundamentals; AEO or LLM-search experience is a plus

Who this fits

You’ll suit this role if you connect media activity to pipeline and revenue, build repeatable systems, and work comfortably with creative, lifecycle, GTM engineering, and agency teams. The job is based in New York City and requires working from the Soho office four days a week.

From the employer

Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automate the entire contract-to-cash lifecycle, including billing, collections, revenue recognition, and reporting, to help teams eliminate manual work and accelerate cash flow.

High-growth companies like Cursor and Statsig rely on Tabs to generate invoices directly from contracts, reconcile payments in real time, and automate ASC 606 compliance.

Founded in 2023, Tabs has raised over $91 million from Lightspeed Venture Partners, General Catalyst, and Primary. The team is headquartered in New York and brings deep expertise in finance and AI.

About the Role

We're hiring a Sr. Growth Marketing Manager to be a hands-on operator across four core pillars: campaign operations, paid media management, website optimization, and reporting. You’ll own paid social advertising end-to-end, take on a portion of our paid search program, and be a critical partner to the Director of Growth Marketing in translating strategy into executed, measurable programs.

This is a high-ownership role for someone who's equally comfortable running a paid social program without an agency, optimizing a paid search budget, building HubSpot workflows, supporting an AEO content strategy, and pulling together a dashboard that ties spend to pipeline.

What You’ll Do
Paid Media Management

Own paid social advertising end-to-end (LinkedIn, Meta, and other channels): strategy, execution, creative coordination, budget management, and optimization
Support management of our paid search program, working closely across our agency partners and helping manage the optimization and scale of this program
Act as the day-to-day right hand to the Director of Growth Marketing on overall paid media budget management
Monitor spend and performance across channels to ensure budget is allocated toward what's working

Campaign Operations

Build and maintain campaign infrastructure in HubSpot: forms, programs, automations, and integrations across our ad platforms
Partner with our GTM engineer and lifecycle marketer to build HS workflows for lead follow-up and routing
Work closely with the creative team to gather and coordinate all assets needed for campaign launches, including paid social creative, display images, and landing pages

Website Optimization

Run conversion rate optimization (CRO) testing across the website
Own execution of SEO/AEO initiatives, working within AirOps
Identify and prioritize opportunities to improve on-site conversion and organic/LLM visibility

Reporting

Support in maintaining dashboards that connect marketing spend, particularly paid media, to down-funnel performance (pipeline, opportunities, revenue)

Who You Are

Analytically Driven: You have strong analytical instincts, and you're comfortable connecting paid media activity directly to pipeline and revenue outcomes.
A Systems Builder: You enjoy creating infrastructure and repeatable systems, not just running one-off campaigns.
Cross-Functionally Fluent: You collaborate easily across creative, lifecycle, GTM engineering, and agency partners, and you do it regularly, not occasionally.

Experience

5-7 years in growth or demand generation marketing, ideally at a B2B SaaS company
Proven experience owning a paid social program end-to-end: strategy, execution, optimization, and reporting
Working knowledge of paid search (Google Ads), with comfort partnering with an agency and taking on direct execution over time
Deep hands-on experience in HubSpot (forms, workflows, programs, reporting): this role requires real fluency, not just familiarity
Comfort with CRO testing tools and methodology
Exposure to SEO fundamentals; familiarity with AEO or LLM-search optimization is a plus

Additional Information

This role is based in New York City at our Soho office. 4x a week in office.

Perks and Benefits (Full-time Employees)

Competitive compensation and equity
Unlimited PTO
Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
Lunch provided via Sharebite, plus dinner for any later in office days.
Parental leave up to 12 weeks
Tax free commuter and parking benefits
Voluntary insurances (Life, Hospital, Critical Illness, Accident)
Employee Assistance Program (Rightway)
Free One Medical Membership
401k

Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.