Marketing Specialist

taboola Open · verified Aug 22, 2026

Tokyo Mid-level General Marketing

Mid-level General Marketing role at taboola. Tokyo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run Japan marketing projects with APAC, local business, and cross-functional teams
You'll manage gifting programs, merchandise suppliers, purchasing, and promotional-item availability
You'll adapt global assets, announcements, and press materials for Japanese sales and PR use
You'll create blog and social campaigns, case studies, and customer-impact examples
You'll coordinate research and event logistics, then review results in Salesforce and QlikSense

What you bring

You bring native Japanese ability and fluent English
You have at least three years of B2B marketing experience or an equivalent background
You communicate clearly and can make global content relevant to Japanese audiences
You solve problems practically, learn quickly, and work well across teams
You can collaborate with remote international colleagues while working from Tokyo

Who this fits

This role suits a collaborative, learning-oriented marketer who brings a practical, can-do approach and strong writing skills. You'll work full time within the APAC Marketing team and coordinate with remote international colleagues. The position is based in Tokyo under a hybrid schedule with three days in the office

From the employer

Realize your potential by joining the leading performance-driven advertising company!

We are looking for a smart and driven Japan Marketing Specialist to support the growth targets for the region. With a strong and dedicated team, the Japan business has grown fast - we have exclusive and long term partnerships with leading Publishers and Advertisers across Japan.

The Japan Marketing Specialist role is a full-time position, and sits within the APAC Marketing team. It requires the candidate to collaborate closely and work alongside the APAC Marketing Team and to further collaborate with the Japan business teams and other cross functional departments. The position aims to execute regional marketing projects to further drive business growth in the region, allowing you to drive your own journey with us long term.

We’re looking for a candidate with a can-do attitude that has excellent collaboration and written communication skills, and a drive to learn!

Responsibilities and skills:

Collaborate effectively with cross functional teams to execute projects within the Japan Marketing strategy and plan. Work closely with multiple stakeholders from Sales, Account Management and Marketing to understand business goals and execute on marketing objectives in a timely manner.
Create and deliver gifting initiatives to build customer loyalty, by managing supplier relationships and procurement processes for gifts and corporate merchandise, liaising with the Design team and aligning reliably with the Geo Marketing team APAC team to ensure the availability of promotional items across the region
Localize global Marketing materials to enhance Sales conversations and cycles, ensuring accuracy, cultural relevance, and linguistic appropriateness for the Japanese market. This includes adapting messaging, visuals, and calls to action.
Grow understanding of Content Marketing processes for blog and social channels, and create meaningful campaigns in collaboration with the content team to create case studies and examples that solidify Taboola’s impact and positioning in the Japanese Market
Develop and localize press releases in alignment with global announcements, ensuring relevance for the Japanese market. Work closely with the local PR agency to ensure timeline translation and distribution of the PR announcements. Organise research to gauge brand reach and lift through research agencies.
Contribute to creating an impactful presence at industry events by managing sourcing, logistics, and collateral alignment for both mid-sized and major events to raise awareness and generate demand.
Co-create and support hosted events for customer education and retention activities in Japan by managing sourcing, logistics, stakeholder and collateral alignment.
Develop a deep understanding of Taboola’s product positioning, core advantage and unique offering.
Gain strategic insights into marketing activities and their business impact by supporting data and reports analysis using various platforms and tools, like Salesforce and QlikSense.

Requirements:

Native Japanese speaker & fluent in English
3+ years of experience in working in Marketing in a B2B company or equivalent
Excellent written and verbal communication skills, is able to give context to global content in a localised manner and ensure relevance for the Japanese audience
Solution-oriented problem solver and learner
A team player, and comfortable to align and collaborate closely with cross functional teams
Organizational skills and content marketing are a plus
Comfortable working with remote, international teams while being based in the Tokyo office under a hybrid work model

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Why Taboola?

If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.
Well-being: With an office culture that’s international, social and supportive, Taboola offers very generous benefits including 30 days holiday, excellent health insurance, some flexible working, and stock options to name just a few.
Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Sounds good, how do I apply?

It’s easy, submit your CV by clicking the “Apply” button below.