Web / Data Marketing Specialist - Marketing Division
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and carry out web marketing plans with Rakuten Group businesses to bring in new Rakuten Mobile customers
- Break down customer segments and use performance data to improve and refine acquisition campaigns
- Plan and run campaigns that use points to attract subscribers
- Study market shifts and competitor activity, then turn those findings into marketing actions
What you bring
- At least two years of hands-on work in web marketing or solution sales
- You can work and communicate well with teammates
Who this fits
This role suits someone with practical web marketing or solution sales experience who wants to focus on acquiring Rakuten Mobile customers. English is listed at intermediate level and Japanese at fluent level.
From the employer
Job Description:
Business Overview
The Marketing Division leads brand, creative,
marketing, and membership as a cross-group
organization with a mission to expand Rakuten Group's
membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that
plays a fundamental role in the ecosystem, and as the
Marketing Division, we are further promoting collaboration with Rakuten Mobile.
Department Overview
We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share.
We collaborate with Rakuten Group media (Rakuten Market, Rakuten Travel, Rakuten Card, Rakuten Pay, etc.) to plan, implement, and analyze web marketing strategies to acquire new Rakuten Mobile customers.
Position:
Why We Hire
Rakuten Mobile started as a new business and has been growing. As a result, there is a need to strengthen the Web Marketing department, leading to the recruitment of experienced Web Marketing specialists.
Position Details
- Formulating and implementing strategies that can maximize acquisition in the field of web marketing, in collaboration with related businesses within Rakuten Group.
- Analyzing and segmenting the target customer base, and improving and optimizing measures based on data analysis.
- Planning and operating point campaigns.
- By conducting research and analysis on market trends and competitors:, understand market trends and the movements of competing companies, take them into measures.
Mandatory Qualifications:
- 2 or more years of practical experience in web marketing or solution sales
Desired Qualifications:
- Communication skills and teamwork
- Possession of fundamental knowledge of marketing regardless of industry
- English (Business Level)
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#marketingdiv
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)Not this one either?
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