Marketing Analyst

Surbanajurong Open · verified Sep 21, 2026

Mandaluyong City Full-time Mid-level Marketing Analytics

At a glance

Mid-level Marketing Analytics role at Surbanajurong. Mandaluyong City · full-time.

Pay not stated Marketing Analyst salary

RoleMarketing Analytics

SeniorityMid-level

LocationMandaluyong City

EmploymentFull-time

PostedApr 8, 2026 · 5mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set up campaign tracking, manage UTM parameters, and verify GA4, GTM, and conversion API data
Gather information from advertising platforms, web analytics, CRM systems, and media monitoring tools
Audit data quality, resolve inconsistencies, and maintain standards for reliable marketing reporting
Review SEO, SEM, paid social, and email results alongside media coverage and social listening signals
Build Looker Studio or Power BI dashboards, then turn findings into recommendations for marketing teams

What you bring

Hands-on ability to validate campaign measurement through GA4, GTM, and conversion APIs
Experience analysing performance across SEO, SEM, paid social, and email channels
Ability to combine marketing and media data into clear recommendations for technical and non-technical audiences

Who this fits

You’ll suit work that combines marketing analytics with strategic storytelling, especially when campaign results, audience behaviour, brand sentiment, and budget choices need interpretation. The role is based in Mandaluyong City, Philippines and partners with global Communications and Marketing teams.

From the employer

Primary Purpose of Position

Empower the global Communications and Marketing teams with actionable, data-driven storytelling. Transform complex marketing and media data into clear, compelling narratives that illuminate performance, uncover opportunities, and guide strategic decisions across the digital landscape.

We are seeking a data analyst who is passionate about the art and science of marketing. You will be the bridge between raw data and marketing strategy, leveraging your analytical skills to understand campaign effectiveness, audience behavior, and the broader media landscape. The ideal candidate is not just a technical expert but a strategic partner who understands the nuances of the marketing funnel and can translate integrated data into clear, actionable recommendations.

Key Responsibilities

Data Tracking, Collection & Validation:

· Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
· Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.
· Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.

Performance Monitoring & Analysis:

· Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities. · Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
· Analyse the results of A/B tests and conversion rate optimisation initiatives, providing clear interpretations on performance.

Insight Generation & Reporting:

· Synthesise data from all sources to build a holistic narrative on marketing performance and brand health, translating complex datasets into clear, actionable business insights.
· Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance.
· Produce and socialise regular performance reports that move beyond simple data presentation to offer compelling narrative, context, and strategic recommendations for optimisation.

Stakeholder Partnership:

· Act as a strategic partner to marketing and communications teams, empowering them with data-driven storytelling to guide decisions on targeting, creative, and budget allocation.
Champion a culture of data literacy by clearly communicating insights and their implications to both technical and non-technical audiences.

At Surbana Jurong, we put talent, hard work, teamwork and a fun workplace together to approach problems and solve them creatively and collaboratively. Join us in making a positive impact on the world!