Performance Marketing Manager
At a glance
Mid-level Performance Marketing role at Sur. Remote, Argentina.
Pay not stated Performance Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Run paid campaigns on Meta, Google, and YouTube for applications and booked calls across webinar, launch, and evergreen funnels
- Track lead, application, and call costs alongside show rates, close rates, CAC, and ROAS
- Test creative, messaging, audiences, offers, and landing pages, then use results to guide campaign changes
- Check tracking across pixels, UTMs, CRM stages, and attribution; identify where landing pages or funnels lose prospects
- Work with sales on lead quality and pipeline progress, and advise on creative, landing pages, and nurture emails
What you bring
- You have managed monthly paid-media budgets of at least $100,000 on a single account
- You have hands-on Meta Ads experience, plus working familiarity with Google Ads and YouTube Ads
- You have marketed high-ticket coaching, consulting, education, mastermind, or service offers
- You can communicate comfortably in written and spoken English
Who this fits
This full-time, in-house role suits a hands-on performance marketer who can assess conversion issues beyond the ad account and work closely with marketing and sales. The role is remote in Argentina.
From the employer
As the Performance Marketing Manager, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls. You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.
Responsibilities
- Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms
- Drive qualified applications and booked calls for high-ticket programs
- Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
- Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
- Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
- Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
- Recommend ad creative direction, hooks, and angles based on live performance data
- Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure
- Weigh in on email and nurture sequences where they affect conversion
- Partner with the sales team to evaluate lead quality and pipeline movement
- Use AI tools to improve analysis, testing, reporting, and campaign efficiency
Requirements
- Experience managing at least $100,000–$250,000+ per month in paid media spend on a single account
- Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
- Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
- Understands application, booked-call, webinar, VSL, and lead-generation funnels
- Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
- Strong written and spoken English
- Open to working in-house full-time (agency background welcome)
- Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms
Benefits
- Salary: $4,000–$4,500 USD/month, based on experience
- Remote
- PTO + Holidays
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