PPC Manager

Sunny Health & Fitness sunnyhealthfitness.com Open · verified Sep 18, 2026

City of Industry Full-time Manager Paid Search / PPC

Mid-level Paid Search / PPC role at Sunny Health & Fitness. City of Industry · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build, run, and refine paid campaigns across Google, Amazon, Meta, Bing, and social channels
Set keywords, audiences, bids, and ad copy, then test ads, landing pages, and targeting
Track daily spend and results, shifting tactics to improve quality scores, CTR, conversions, and ROI
Turn KPI reporting into recommendations for stakeholders and coordinate with creative, content, and e-commerce teams
Manage outside agencies or platform contacts while keeping campaigns within policies and brand rules

What you bring

Bring at least three years running PPC programs on Google Ads, Amazon Advertising, or a comparable platform
Know keyword research, bid management, and conversion improvement methods
Use Google Analytics, Amazon Advertising Console, and advanced Excel or Google Sheets analysis
Interpret large datasets into actions while staying organized, communicating clearly, and managing concurrent projects
Show results improving ROI and expanding paid campaigns

Who this fits

You’ll suit this role if you combine strong paid media analysis with hands-on campaign management and can work across creative, content, and e-commerce teams. The position is full-time in City of Industry, United States. A bachelor’s degree in Marketing, Business, or a related field is preferred.

From the employer

We are seeking an experienced and results-driven PPC Manager to oversee and optimize our paid advertising campaigns across multiple platforms, including Google Ads, Amazon Advertising, and social media channels. The PPC Manager will be responsible for developing strategies, managing budgets, analyzing performance data, and ensuring campaigns deliver strong ROI. The ideal candidate has proven expertise in paid media, deep analytical skills, and a passion for driving growth through data-driven marketing.

Key Responsibilities

Plan, execute, and optimize PPC campaigns across platforms (Google, Amazon, Meta, Bing, etc.).
Manage keyword research, targeting, bidding strategies, and ad copy creation.
Oversee daily budgets, monitor campaign performance, and adjust strategies in real time.
Develop and implement strategies to improve quality scores, click-through rates (CTR), and conversion rates.
Conduct A/B testing on ads, landing pages, and targeting to maximize campaign performance.
Provide regular reporting on KPIs, insights, and recommendations to stakeholders.
Collaborate with creative, content, and e-commerce teams to align ads with product launches and promotions.
Stay current on PPC, SEM, and digital advertising trends, tools, and best practices.
Manage relationships with external vendors, agencies, or platform representatives as needed.
Ensure campaigns comply with platform policies and brand guidelines.

Qualifications

Bachelor’s degree in Marketing, Business, or related field (preferred).
3+ years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent).
Strong understanding of keyword research, bidding strategies, and conversion optimization.
Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.).
Advanced skills in Excel/Google Sheets for campaign reporting and analysis.
Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus.
Exceptional analytical skills and ability to interpret large datasets into actionable insights.
Strong organizational and communication skills; ability to manage multiple projects simultaneously.
Proven track record of improving ROI and scaling campaigns.