Creative Director

Sunny Health & Fitness sunnyhealthfitness.com Open · verified Sep 18, 2026

Industry Full-time Director Creative

Leadership Creative role at Sunny Health & Fitness. Industry · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn commercial priorities into creative ideas for brand, digital, social, retail, and experiential work
Lead and coach designers, copywriters, and content creators across a growing creative group
Keep the brand voice, visual identity, and design systems consistent across every customer touchpoint
Direct integrated launches, seasonal promotions, and partnership campaigns across video, photography, OOH, and digital
Work with Product, Performance Marketing, UX/UI, and Content to connect creative with customer experience

What you bring

Bring at least seven years in a senior creative position, ideally with direct-to-consumer, fitness, wellness, or lifestyle brands
Show cross-channel creative work in a portfolio, especially video, digital, and integrated brand campaigns
Demonstrate team leadership, people management, and a commitment to developing talent
Pair strong storytelling and visual judgment with an understanding of audience psychology
Know brand-building and performance marketing principles; at-home fitness or wellness familiarity is a plus

Who this fits

This role suits a senior creative leader who can shape brand direction while managing a multidisciplinary team and delivering work across channels. You must work full-time on-site in City of Industry, California. Direct-to-consumer, fitness, wellness, or lifestyle experience is preferred.

From the employer

*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*

We’re looking for a Creative Director who can help us transform that mission into bold, engaging, and emotionally compelling creative that elevates our brand and drives connection with our audience. You’ll be the visionary behind the brand’s visual identity and storytelling across all platforms — from product launches and campaigns to social media, video content, packaging, and in-app experiences. You’ll lead a growing team of designers, copywriters, and content creators to push creative boundaries, drive consistency, and deliver high-impact work that motivates people to move.

Job Duties:

Lead Creative Strategy: Translate business goals and marketing strategies into breakthrough creative concepts across brand, digital, social, retail, and experiential.
Inspire & Manage Teams: Guide and mentor a multidisciplinary creative team, fostering a culture of collaboration, experimentation, and excellence.
Own the Brand Voice & Look: Evolve and maintain brand standards and visual systems, ensuring consistency across all touchpoints — from product packaging to influencer content.
Campaign Development: Concept and oversee the execution of 360° campaigns for new products, seasonal promotions, and partnerships, including video, photography, OOH, and digital assets.
Collaborate Cross-Functionally: Partner with Product, Performance Marketing, UX/UI, and Content teams to ensure alignment and cohesion between creative and customer experience.
Trend Leadership: Stay ahead of cultural and design trends in fitness, tech, and lifestyle, using insights to inform creative decisions and keep the brand fresh and relevant.

Qualifications:

7+ years of experience in a senior creative role, preferably with direct-to-consumer, fitness, wellness, or lifestyle brands.
Strong portfolio showcasing cross-channel creative work — particularly in video, digital, and integrated brand campaigns.
Proven leadership and team management skills with a passion for coaching and developing talent.
A storyteller at heart with a strong visual eye and sharp understanding of audience psychology.
Deep understanding of brand-building and performance marketing principles.
Familiarity with at-home fitness culture and the wellness space is a major plus.

Benefits:

Medical, Dental, Vision Insurance: Company covers 80% for employees only.
Life Insurance: Covered by the company.
401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested.
5 Sick Paid Leave
7 Paid Holidays (Eligible after probation period).
Vacation
Company provides discounts for fitness equipment for our employees.