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Wealth Sales Director (External Wholesaler) – Downtown Toronto Region (FSB)

Sun Life Open
Sun Life Toronto One York Full-time Director Sales Leadership

At a glance

Director-level Sales Leadership role at Sun Life. Sun Life Toronto One York · full-time · CA$130,000–CA$180,000 base.

SalaryStated by Sun Life
CA$130,000 – CA$180,000
Base salary for this role, in CAD per year, as published in the posting.
RoleSales Leadership
SeniorityDirector
LocationSun Life Toronto One York
EmploymentFull-time
Base payCA$130,000–CA$180,000
PostedOct 26, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Meet with full-service brokerage advisors across downtown Toronto, using portfolio analysis and practice guidance to support product sales
  • Hit sales goals across mutual funds, ETFs, SMAs, segregated funds and annuities by developing current and new advisor relationships
  • Plan advisor meetings and investor seminars, then build an effective experience around those interactions
  • Set territory coverage and business plans, using market and competitor changes to spot opportunities and grow share
  • Lead a team of a Wealth Sales Representative and Coordinator, sharing sales practices with regional and national peers

What you bring

  • You have experience supporting fully licensed CIRO financial advisors in full-service brokerage
  • You hold a university degree or equivalent industry education
  • You can point to sales results and market-share growth, backed by strong investment-product and financial-market knowledge
  • You bring strong presentation, communication and relationship skills, plus familiarity with wealth management and its competitive landscape

Who this fits

This director-level sales role suits someone who enjoys advisor-facing work, territory growth and leading a small team. The role is based in downtown Toronto and uses a hybrid office and virtual arrangement.

From the employer

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.


At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.


When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.


Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:

We have a fantastic opportunity for a driven and ambitious sales leader to drive results with one of the most forward-looking asset management firms in Canada.


This external role works within wealth distribution under the brand of Sun Life Global Investments. Sun Life Global Investments brings together the strength of Sun Life Financial with best-in-class asset managers from around the world to offer a line-up of unique world class investment solutions.


We offer a competitive base salary along with an aggressive variable compensation plan that rewards performance based on the achievement of outstanding sales results.


What will you do?

  • Conduct face to face meetings with full service brokerage (FSB) advisors and team members in the Downtown Toronto region - including but not limited to providing thought leadership, practice management and portfolio analysis promoting SLGI’s product line-up.
  • Achieve sales targets for all products (mutual funds, ETFs, SMAs, segregated funds, payout annuities) by leveraging your established relationships while prospecting for new advisor relationships.
  • Develop and execute on an unmatched advisor experience conducted via sales meetings and investor seminars.
  • Represent and promote Sun Life Global Investments in the local financial community by developing strong business relationships with advisors and industry associations.
  • Create and implement a thorough territory coverage plan.

Business Sales Strategies

  • Develop and execute a strategic business plan to achieve sales results and increase market share.
  • Identify sales opportunities through new or existing partnerships.
  • Monitor market trends, competitive landscape, and industry developments to inform sales strategies and identify new business opportunities.

Teamwork & Leadership

  • Provide leadership to your team consisting of the Wealth Sales Representative and Wealth Sales Coordinator
  • Cultivate a positive and collaborative team environment within regional and national team.
  • Work with Regional Vice President, and fellow Wealth Sales Directors to define, promote and share best practices.

What motivates you?

  • You obsess about helping investment advisors, listen, engage and act for their benefit.
  • You think big, with curiosity to discover ways to use your agile approach and enable positive business outcomes.
  • You thrive in teams and enjoy getting things done together.
  • You take ownership and build solutions, focusing on what matters.
  • You do what is right, work with integrity and speak up.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What do you need to succeed?

  • Experience working and supporting fully licensed CIRO financial advisors (formerly IIROC) FSB
  • University Degree or equivalent industry education
  • Proven track record of achieving sales targets and growing market share.
  • Strong communication, presentation, and relationship-building skills
  • Strong knowledge of mutual funds, investment products, and financial markets
  • Extensive knowledge of Wealth Management industry and the competitive landscape
  • Ability to think and respond quickly, able to adapt to change within a rapidly growing and complex area of personal financial services
  • Professional Financial Planner (PFP), Chartered Financial Planner (CFP) or Chartered Investment Management (CIM) designations are an asset

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.


Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.


Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.


We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.


We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.


We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

130,000/130 000 - 180,000/180 000

Job Category:

Sales - SIP

Posting End Date:

05/11/2026
Opportunity

Sales Leadership work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Sales Leadership

Find me work

By the team behind growthroles.

Find me work
Opportunity

Sales Leadership work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.