Head of Marketing Southern Africa

Sun King Open · verified Sep 10, 2026

Hybrid Lusaka Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Sun King. Lusaka · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set Southern Africa's marketing direction with the VP and connect goals to sales results
You'll use customer segments and market insight to shape campaigns, products, pricing and messaging
You'll lead brand, launch and channel programs across retail, digital and community touchpoints
You'll build performance marketing, CRM and measurement capabilities to improve engagement and conversion
You'll manage regional teams and agencies, developing talent and raising campaign quality

What you bring

You bring a bachelor's degree in marketing, business, communications or a related field; an MBA is preferred
You bring at least ten years of progressive marketing experience, including at least five years leading teams or functions
You understand emerging-market consumers and last-mile distribution, with strong data and financial judgment
You have built integrated digital, ATL/BTL and community campaigns across multiple markets
You can lead multicultural teams and agencies across countries

Who this fits

This role suits a purpose-focused, commercially minded marketer who can combine strategic planning, storytelling, data use and strong execution. You'll work from Lusaka in a hybrid setup while covering Zambia, Mozambique, South Africa and expansion markets. The role also involves periodic work with global marketing leaders and cross-functional teams.

From the employer

Job Location: Lusaka, Zambia.

About The Role:

The Head of Marketing Southern Africa oversees the development and execution of marketing strategies that strengthen brand position, market growth, and customer adoption across Sun King’s range of products – from off-grid solar solutions, mobile phones and clean cooking solutions.

Reporting to the Vice President of Marketing, this role is accountable for translating the company’s mission of energy access and affordable products into compelling, data-informed campaigns that accelerate sales and build long-term brand confidence across Southern Africa.

The role combines strategic direction, deep knowledge of consumer behavior, and strong commercial acumen to ensure marketing directly contributes to business growth and impact.

In addition, the Head of Marketing Southern Africa will periodically work with other Heads of Marketing, global Marketing teams and cross-functional teams in the design and development of global cross-functional marketing initiatives. 1. Strategic Marketing Direction

Partner with the VP of Marketing to design and execute the global marketing strategy across Southern Africa (Zambia, Mozambique, South Africa and expansion markets).
Align marketing goals with commercial sales management, ensuring measurable contribution to business performance.
Demonstrate customer segmentation and targeted marketing approaches to deliver the right quality of customer.
Promote customer and market insights to shape campaigns, product design, pricing initiatives and communication strategies.

2. Brand Positioning & Campaign Messaging

Strengthen the company’s position as a valued, premium provider of clean energy and solar technology.
Work closely with the global communication and content team to design integrated brand campaigns that communicate both functional product value (affordability, durability, innovation) and personal value (powering access to lives, empowerment, sustainability and opportunity).
Incorporate storytelling to create a strong brand sentiment.
Promote consistent brand identity across all channels — retail, digital and community-level activation.

3. Go-to-Market (GTM) & Channel Enablement

Develop GTM strategies for new product launches and market entries.
Work with sales to build effective agent and customer marketing programs.
Enable last-mile sales activities with localized materials, brand visibility and consumer education initiatives.

4. Digital & Performance Marketing

Oversee digital transformation of the marketing function, building strong performance marketing, CRM and data insight capabilities.
Work with the digital content team to strengthen direct-to-customer engagement through digital channels where applicable.
Use data insights to measure customer engagement, prospect generation and conversion effectiveness.

5. Team Management & Development

Demonstrated track record of managing high-performing teams to deliver marketing campaigns.
Manage, mentor and develop regional and functional marketing teams, enabling team members to develop their careers and capabilities.
Foster a high-performance, purpose-focused culture centered on teamwork and innovation.
Manage agency partnerships, ensuring excellence in creative output and campaign efficiency.

A Bachelor’s degree in Marketing, Business, Communications or a related field; MBA preferred.
10+ years of progressive marketing experience, with 5+ years managing marketing teams or functions.
Proven experience in renewable energy, off-grid solar, FMCG or durable goods targeting base-of-pyramid consumers is a bonus.
Strong knowledge of emerging-market consumer behavior and last-mile distribution dynamics.
Experience building and managing integrated marketing campaigns (digital, ATL/BTL and community-based).
Solid data and financial acumen — comfortable managing budgets and interpreting performance data.
A demonstrated ability to manage multicultural teams and agencies across multiple countries.

Personal Attributes

Purpose-focused professional passionate about energy access and sustainability.
Strategic and commercial thinker with strong execution discipline.
Excellent communicator with strong storytelling skills.
Creative, data-focused and effective in cross-functional environments, with the ability to operate across global and local contexts.
Resilient, adaptable and comfortable in high-growth, fast-changing environments.